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TPU 34 | If You Want to Make Real Money, Stop Being a Podcaster

March 24th, 2008 12:18 am (Podcast Episodes)

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Stop Sign

There’s been chatter recently, started by Michael Geoghegan, about podcasting not actually being an industry. This sparked a lot of thoughts that I’ve been mulling over the last week. I finally decided this was an important enough discussion to bump the scheduled topics and talk about it on the podcast.

On this episode of the Podcasting Underground, I give you my take on whether podcasting is an industry. I’ll also tell you why I think if you want to really make money, you should stop being a podcaster.

This episode goes a little long, but I had a lot of important things to share. Please let me know what you think about this issue in the comments below.

Items mentioned in this podcast:

* Michael Geoghegan’s blog post that sparked this episode
* Professional Podcasting Course - Starts on April 28th. Enrollment will open shortly before that
* TubeMogul - Service for submitting your videos to the top video sharing sites in a fraction of the time

Download the MP3

TPU #33 | Search Engine Optimization for iTunes | How to Get More Exposure and Fans from iTunes

March 18th, 2008 5:02 am (Podcast Episodes)

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iTunes Search Engine OptimizationGetting maximum exposure in iTunes is a great way to attract lots of new listeners. iTunes is a huge search engine for content just like Google or AOL. As with any search engine, there are things you can do to maximize the exposure you get in their search listings.

I was the first to talk about this topic in my book. Through testing and observation I’ve developed a method for drastically increasing the number of people that find you when searching in iTunes. In this episode, I share the formula that has earned myself and my clients/students top placement in the world’s largest podcast directory.

Items mentioned in this podcast:

New Media Expo - This is where I will be speaking about my Magic Triad for creating compelling content. This is the only in-person speaking engagement I will be doing this year.

Click here to see the description for my session at the expo.

TPU #32 | An Insider Look into Podcasting and the Zune | An Interview with Rob Greenlee of Microsoft

March 8th, 2008 8:46 pm (Podcast Episodes)

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Zune LogoOn this episode of The Podcasting Underground, we get an insider look into Zune and the Zune Marketplace as I interview Rob Greenlee of Microsoft to find out what podcasters need to know about the
Zune and the future of podcasting.

I also share a quick tip on how to make your content more easily linked to in order to get more traffic.

Items mentioned in this episode: