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<channel>
	<title>Podcasting Underground | Podcasting Tips for Podcasters</title>
	
	<link>http://podcastingunderground.com</link>
	<description>Podcasting tips that you can put into action right away to help you succeed as a podcaster. You'll discover tips on how to produce, promote and monetize your podcast. Hosted by podcasting consultant and author of "Promoting Your Podcast", Jason Van Orden.</description>
	<pubDate>Thu, 29 May 2008 15:07:13 +0000</pubDate>
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		<copyright>Copyright Van Orden Marketing &amp; Media, LLC. All Rights Reserved.</copyright>
		<managingEditor>jason@PodcastingUnderground.com ()</managingEditor>
		<webMaster>jason@PodcastingUnderground.com()</webMaster>
		<category />
		<ttl>1440</ttl>
		<itunes:keywords>podcaster,podcast,new,media,social,audio,video,online,marketing,promotion</itunes:keywords>
		<itunes:subtitle>News and tips to help you succeed in podcasting. Hosted by podcasting consultant and podcaster, Jason Van Orden.</itunes:subtitle>
		<itunes:summary>Podcasting tips that you can put into action right away to help you succeed as a podcaster. You'll discover tips on how to produce, promote and monetize your podcast. Hosted by podcasting consultant and author of "Promoting Your Podcast", Jason Van Orden.</itunes:summary>
		<itunes:author>Jason Van Orden</itunes:author>
		
		
		<itunes:block>No</itunes:block>
		<itunes:explicit>no</itunes:explicit>
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		<media:copyright>Copyright Van Orden Marketing &amp; Media, LLC. All Rights Reserved.</media:copyright><media:thumbnail url="http://www.podcastingunderground.com/images/podcast_logo.jpg" /><media:keywords>podcaster,podcast,new,media,social,audio,video,online,marketing,promotion</media:keywords><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Technology/Podcasting</media:category><itunes:owner><itunes:email>jason@PodcastingUnderground.com</itunes:email><itunes:name>Jason Van Orden</itunes:name></itunes:owner><itunes:category text="Technology"><itunes:category text="Podcasting" /></itunes:category><geo:lat>40.776777</geo:lat><geo:long>-73.954103</geo:long><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://www.podcastingunderground.com/feed/" type="application/rss+xml" /><feedburner:browserFriendly>This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site, subject to copyright and fair use.</feedburner:browserFriendly><item>
		<title>TPU 36 | Real World Community Tips for Podcasters</title>
		<link>http://feeds.feedburner.com/~r/podcastingunderground/~3/300582691/tpu-36-real-world-community-tips-for-podcasters</link>
		<comments>http://podcastingunderground.com/tpu-36-real-world-community-tips-for-podcasters#comments</comments>
		<pubDate>Thu, 29 May 2008 14:30:18 +0000</pubDate>
		<dc:creator>jason@PodcastingUnderground.com (Jason Van Orden)</dc:creator>
		
		<category><![CDATA[Podcast Episodes]]></category>

		<guid isPermaLink="false">http://podcastingunderground.com/?p=67</guid>
		<description><![CDATA[In this episode of the Podcasting Underground, I have a discussion with Cliff Ravenscraft of the GSPN.tv network. We discuss strategies for building community and interacting with your audience.
Cliff has built up a thriving community around his podcasts too the point that he has been able to quit his job and pursue his passion. One [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "TPU 36 &#124; Real World Community Tips for Podcasters", url: "http://podcastingunderground.com/tpu-36-real-world-community-tips-for-podcasters" });</script>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.communityofravingfans.com"><img class="alignleft" style="float: left;" src="http://www.jasonvanorden.com/communitymagnet/communitymagnet-small.jpg" alt="Community Magnet" width="175" height="175" /></a>In this episode of the <a title="Podcasting Tips" href="http://www.podcastingunderground.com">Podcasting Underground</a>, I have a discussion with Cliff Ravenscraft of the GSPN.tv network. We discuss strategies for building community and interacting with your audience.</p>
<p>Cliff has built up a thriving community around his podcasts too the point that he has been able to quit his job and pursue his passion. One of his podcasts has over 14,000 listeners.</p>
<p>I also give a quick tip on how to attract the attention of your market and keep them coming back for more.</p>
<p>Items mentioned in this episode:</p>
<ul>
<li><a title="Community Magnet" href="http://www.communityofravingfans.com" target="_blank">Community Magnet</a> - sign up for free to get the entire interview with Cliff as well as the Ten Laws of Magnetism</li>
<li><a title="GSPN" href="http://gspn.tv" target="_blank">GSPN.tv</a></li>
<li><a title="Your Story Podcast" href="http://yourstorypodcast.com/" target="_blank">Your Story Podcast</a></li>
<li><a title="Ian Kath's Entire Comment" href="http://www.podcastingunderground.com/mp3s/A%20letter%20from%20Ian%20Kath.mp3" target="_blank">Entire audio comment</a> from Ian Kath</li>
</ul>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=106a3ddc-32ce-49c8-8a87-ae905475d1de&amp;title=TPU+36+%7C+Real+World+Community+Tips+for+Podcasters&amp;url=http%3A%2F%2Fpodcastingunderground.com%2Ftpu-36-real-world-community-tips-for-podcasters">ShareThis</a></p><div class="feedflare">
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<itunes:duration>44:54</itunes:duration>
		<itunes:subtitle>In this episode of the Podcasting Underground, I have a discussion with Cliff Ravenscraft of the GSPN.tv network. We discuss strategies for building community and ...</itunes:subtitle>
		<itunes:summary>In this episode of the Podcasting Underground, I have a discussion with Cliff Ravenscraft of the GSPN.tv network. We discuss strategies for building community and interacting with your audience.

Cliff has built up a thriving community around his podcasts too the point that he has been able to quit his job and pursue his passion. One of his podcasts has over 14,000 listeners.

I also give a quick tip on how to attract the attention of your market and keep them coming back for more.

Items mentioned in this episode:

	Community Magnet - sign up for free to get the entire interview with Cliff as well as the Ten Laws of Magnetism
	GSPN.tv
	Your Story Podcast
	Entire audio comment from Ian Kath
ShareThis</itunes:summary>
		<itunes:keywords>Podcast,Episodes</itunes:keywords>
		<itunes:author>jason@PodcastingUnderground.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://feeds.feedburner.com/~r/podcastingunderground/~5/300582692/TPU036.mp3" fileSize="21573488" type="audio/mpeg" /><feedburner:origLink>http://podcastingunderground.com/tpu-36-real-world-community-tips-for-podcasters</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/podcastingunderground/~5/300582692/TPU036.mp3" length="21573488" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.podcastingunderground.com/R/52/2953/TPU036.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>TPU 35 | How to Create Community Around Your Podcast</title>
		<link>http://feeds.feedburner.com/~r/podcastingunderground/~3/291882176/tpu-35-how-to-create-community-around-your-podcast</link>
		<comments>http://podcastingunderground.com/tpu-35-how-to-create-community-around-your-podcast#comments</comments>
		<pubDate>Fri, 16 May 2008 20:44:23 +0000</pubDate>
		<dc:creator>jason@PodcastingUnderground.com (Jason Van Orden)</dc:creator>
		
		<category><![CDATA[Podcast Episodes]]></category>

		<guid isPermaLink="false">http://podcastingunderground.com/?p=66</guid>
		<description><![CDATA[In this episode of The Podcasting Underground, I talk about why it&#8217;s so important to create a community around your podcast (or business or brand for that matter) and how you can do it more effectively. I also offer a podcast promotion quick tip about how to get more people to share your content with [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "TPU 35 &#124; How to Create Community Around Your Podcast", url: "http://podcastingunderground.com/tpu-35-how-to-create-community-around-your-podcast" });</script>]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" style="float: left;" src="http://www.podcastingunderground.com/images/2008/community.jpg" alt="Community" />In this episode of <a title="Podcasting Tips" href="http://www.podcastingunderground.com" target="_self">The Podcasting Underground</a>, I talk about why it&#8217;s so important to create a community around your podcast (or business or brand for that matter) and how you can do it more effectively. I also offer a podcast promotion quick tip about how to get more people to share your content with others.</p>
<p>Items mentioned in this episode:</p>
<ul>
<li><a title="Golf for Beginners" href="http://www.worldgolf.com/blogs/golf-for-beginners" target="_blank">Golf for Beginners</a></li>
<li><a title="Project Management Podcast" href="http://pm411.org" target="_blank">PM411</a></li>
<li><a title="Subscribe to Comments plugin" href="http://txfx.net/code/wordpress/subscribe-to-comments/" target="_blank">Subscribe to Comments</a> plugin for WordPress</li>
<li><a title="Professional Podcasting Course" href="http://www.professionalpodcastingcourse.com" target="_blank">Professional Podcasting Course</a></li>
<li><a title="Jing Project" href="http://www.jingproject.com" target="_blank">Jing Project</a> (for recording screencasts)</li>
</ul>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=106a3ddc-32ce-49c8-8a87-ae905475d1de&amp;title=TPU+35+%7C+How+to+Create+Community+Around+Your+Podcast&amp;url=http%3A%2F%2Fpodcastingunderground.com%2Ftpu-35-how-to-create-community-around-your-podcast">ShareThis</a></p><div class="feedflare">
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<itunes:duration>26:33</itunes:duration>
		<itunes:subtitle>In this episode of The Podcasting Underground, I talk about why it's so important to create a community around your podcast (or business or brand ...</itunes:subtitle>
		<itunes:summary>In this episode of The Podcasting Underground, I talk about why it's so important to create a community around your podcast (or business or brand for that matter) and how you can do it more effectively. I also offer a podcast promotion quick tip about how to get more people to share your content with others.

Items mentioned in this episode:

	Golf for Beginners
	PM411
	Subscribe to Comments plugin for WordPress
	Professional Podcasting Course
	Jing Project (for recording screencasts)
ShareThis</itunes:summary>
		<itunes:keywords>Podcast,Episodes</itunes:keywords>
		<itunes:author>jason@PodcastingUnderground.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://feeds.feedburner.com/~r/podcastingunderground/~5/291882177/TPU035.mp3.mp3" fileSize="12763714" type="audio/mpeg" /><feedburner:origLink>http://podcastingunderground.com/tpu-35-how-to-create-community-around-your-podcast</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/podcastingunderground/~5/291882177/TPU035.mp3.mp3" length="12763714" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.podcastingunderground.com/R/52/2894/TPU035.mp3.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>Important Announcements</title>
		<link>http://feeds.feedburner.com/~r/podcastingunderground/~3/277842947/important-announcements</link>
		<comments>http://podcastingunderground.com/important-announcements#comments</comments>
		<pubDate>Fri, 25 Apr 2008 20:28:58 +0000</pubDate>
		<dc:creator>jason@PodcastingUnderground.com (Jason Van Orden)</dc:creator>
		
		<category><![CDATA[Podcast Episodes]]></category>

		<guid isPermaLink="false">http://podcastingunderground.com/?p=65</guid>
		<description><![CDATA[
Here&#8217;s a quick audio message with some important updates about:

The Podcasting Underground podcast
The Professional Podcasting Course
Upcoming content on my blog
Other courses and services to be launched later this year

A lot of people have been emailing me about The Professional Podcasting course asking when they can enroll. The latest on that is in the audio.
Download MP3 [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Important Announcements", url: "http://podcastingunderground.com/important-announcements" });</script>]]></description>
			<content:encoded><![CDATA[<p></p>
<p>Here&#8217;s a quick audio message with some important updates about:</p>
<ul>
<li>The Podcasting Underground podcast</li>
<li>The Professional Podcasting Course</li>
<li>Upcoming content on my blog</li>
<li>Other courses and services to be launched later this year</li>
</ul>
<p>A lot of people have been emailing me about The Professional Podcasting course asking when they can enroll. The latest on that is in the audio.</p>
<p><a title="Important Updates" href="http://www.podcastingunderground.com/mp3s/2008-04-25-Special-Update.mp3" target="_self">Download MP3 Here</a></p>
<p><!--nevermore--></p>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=106a3ddc-32ce-49c8-8a87-ae905475d1de&amp;title=Important+Announcements&amp;url=http%3A%2F%2Fpodcastingunderground.com%2Fimportant-announcements">ShareThis</a></p><div class="feedflare">
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		<media:content url="http://feeds.feedburner.com/~r/podcastingunderground/~5/277842949/2008-04-25-Special-Update.mp3" fileSize="6749521" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>News and tips to help you succeed in podcasting. Hosted by podcasting consultant and podcaster, Jason Van Orden.</itunes:subtitle><itunes:author>Jason Van Orden</itunes:author><itunes:summary>Podcasting tips that you can put into action right away to help you succeed as a podcaster. You'll discover tips on how to produce, promote and monetize your podcast. Hosted by podcasting consultant and author of "Promoting Your Podcast", Jason Van Orden.</itunes:summary><itunes:keywords>podcaster,podcast,new,media,social,audio,video,online,marketing,promotion</itunes:keywords><feedburner:origLink>http://podcastingunderground.com/important-announcements</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/podcastingunderground/~5/277842949/2008-04-25-Special-Update.mp3" length="6749521" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podcastingunderground.com/mp3s/2008-04-25-Special-Update.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>TPU 34 | If You Want to Make Real Money, Stop Being a Podcaster</title>
		<link>http://feeds.feedburner.com/~r/podcastingunderground/~3/263747684/is-podcasting-an-industry</link>
		<comments>http://podcastingunderground.com/is-podcasting-an-industry#comments</comments>
		<pubDate>Mon, 24 Mar 2008 04:18:05 +0000</pubDate>
		<dc:creator>jason@PodcastingUnderground.com (Jason Van Orden)</dc:creator>
		
		<category><![CDATA[Podcast Episodes]]></category>

		<category><![CDATA[michael+geoghegan]]></category>

		<category><![CDATA[podcast+monetization]]></category>

		<category><![CDATA[tubemogul]]></category>

		<guid isPermaLink="false">http://podcastingunderground.com/?p=64</guid>
		<description><![CDATA[There&#8217;s been chatter recently, started by Michael Geoghegan, about podcasting not actually being an industry. This sparked a lot of thoughts that I&#8217;ve been mulling over the last week. I finally decided this was an important enough discussion to bump the scheduled topics and talk about it on the podcast.
On this episode of the Podcasting [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "TPU 34 &#124; If You Want to Make Real Money, Stop Being a Podcaster", url: "http://podcastingunderground.com/is-podcasting-an-industry" });</script>]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" style="float: left;" src="http://www.podcastingunderground.com/images/2008/stop-sign.jpg" alt="Stop Sign" />There&#8217;s been <a title="MWGBlog" href="http://mwgblog.com/archives/2008/03/19/podcasting-it%e2%80%99s-a-community-not-an-industry/#more-456" target="_blank">chatter recently</a>, started by Michael Geoghegan, about podcasting not actually being an industry. This sparked a lot of thoughts that I&#8217;ve been mulling over the last week. I finally decided this was an important enough discussion to bump the scheduled topics and talk about it on the podcast.</p>
<p>On this episode of the <a title="Podcasting Tips Podcast" href="http://www.podcastingunderground.com" target="_self">Podcasting Underground</a>, I give you my take on whether podcasting is an industry. I&#8217;ll also tell you why I think if you want to really make money, you should stop being a podcaster.</p>
<p>This episode goes a little long, but I had a lot of important things to share. Please let me know what you think about this issue in the comments below.</p>
<p>Items mentioned in this podcast:</p>
<p>* Michael Geoghegan&#8217;s <a title="MWGBlog" href="http://mwgblog.com/archives/2008/03/19/podcasting-it%e2%80%99s-a-community-not-an-industry/" target="_blank">blog post</a> that sparked this episode<br />
* <a title="Professional Podcasting Course" href="http://www.propodcastingcourse.com" target="_blank">Professional Podcasting Course</a> - Starts on April 28th. Enrollment will open shortly before that<br />
* <a title="TubeMogul" href="http://www.tubemogul.com" target="_blank">TubeMogul</a> - Service for submitting your videos to the top video sharing sites in a fraction of the time</p>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=106a3ddc-32ce-49c8-8a87-ae905475d1de&amp;title=TPU+34+%7C+If+You+Want+to+Make+Real+Money%2C+Stop+Being+a+Podcaster&amp;url=http%3A%2F%2Fpodcastingunderground.com%2Fis-podcasting-an-industry">ShareThis</a></p><div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/podcastingunderground/~4/263747684" height="1" width="1"/>]]></content:encoded>
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<itunes:duration>44:26</itunes:duration>
		<itunes:subtitle>There's been chatter recently, started by Michael Geoghegan, about podcasting not actually being an industry. This sparked a lot of thoughts that I've been mulling ...</itunes:subtitle>
		<itunes:summary>There's been chatter recently, started by Michael Geoghegan, about podcasting not actually being an industry. This sparked a lot of thoughts that I've been mulling over the last week. I finally decided this was an important enough discussion to bump the scheduled topics and talk about it on the podcast.

On this episode of the Podcasting Underground, I give you my take on whether podcasting is an industry. I'll also tell you why I think if you want to really make money, you should stop being a podcaster.

This episode goes a little long, but I had a lot of important things to share. Please let me know what you think about this issue in the comments below.

Items mentioned in this podcast:

* Michael Geoghegan's blog post that sparked this episode
* Professional Podcasting Course - Starts on April 28th. Enrollment will open shortly before that
* TubeMogul - Service for submitting your videos to the top video sharing sites in a fraction of the timeShareThis</itunes:summary>
		<itunes:keywords>Podcast,Episodes</itunes:keywords>
		<itunes:author>jason@PodcastingUnderground.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://feeds.feedburner.com/~r/podcastingunderground/~5/256954408/TPU034.mp3" fileSize="21351163" type="audio/mpeg" /><feedburner:origLink>http://podcastingunderground.com/is-podcasting-an-industry</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/podcastingunderground/~5/256954408/TPU034.mp3" length="21351163" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.podcastingunderground.com/R/52/2730/TPU034.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>TPU #33 | Search Engine Optimization for iTunes | How to Get More Exposure and Fans from iTunes</title>
		<link>http://feeds.feedburner.com/~r/podcastingunderground/~3/263208672/tpu-33-search-engine-optimization-for-itunes</link>
		<comments>http://podcastingunderground.com/tpu-33-search-engine-optimization-for-itunes#comments</comments>
		<pubDate>Tue, 18 Mar 2008 09:02:28 +0000</pubDate>
		<dc:creator>jason@PodcastingUnderground.com (Jason Van Orden)</dc:creator>
		
		<category><![CDATA[Podcast Episodes]]></category>

		<category><![CDATA[itunes]]></category>

		<category><![CDATA[podcast+promotion]]></category>

		<category><![CDATA[search+engine+optimization]]></category>

		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://podcastingunderground.com/?p=61</guid>
		<description><![CDATA[Getting maximum exposure in iTunes is a great way to attract lots of new listeners. iTunes is a huge search engine for content just like Google or AOL. As with any search engine, there are things you can do to maximize the exposure you get in their search listings.
I was the first to talk about [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "TPU #33 &#124; Search Engine Optimization for iTunes &#124; How to Get More Exposure and Fans from iTunes", url: "http://podcastingunderground.com/tpu-33-search-engine-optimization-for-itunes" });</script>]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" style="float: left;" src="http://www.podcastingunderground.com/images/2008/itunes-seo.jpg" alt="iTunes Search Engine Optimization" />Getting maximum exposure in iTunes is a great way to attract lots of new listeners. iTunes is a huge search engine for content just like Google or AOL. As with any search engine, there are things you can do to maximize the exposure you get in their search listings.</p>
<p>I was the first to talk about this topic in my book. Through testing and observation I’ve developed a method for drastically increasing the number of people that find you when searching in iTunes. In this episode, I share the formula that has earned myself and my clients/students top placement in the world’s largest podcast directory.</p>
<p>Items mentioned in this podcast:</p>
<p><a href="http://www.newmediaexpo.com/incoming.php?linkid=1839">New Media Expo</a> - This is where I will be speaking about my Magic Triad for creating compelling content. This is the only in-person speaking engagement I will be doing this year.</p>
<p><a href="http://www.newmediaexpo.com/incoming.php?linkid=1891">Click here</a> to see the description for my session at the expo.</p>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=106a3ddc-32ce-49c8-8a87-ae905475d1de&amp;title=TPU+%2333+%7C+Search+Engine+Optimization+for+iTunes+%7C+How+to+Get+More+Exposure+and+Fans+from+iTunes&amp;url=http%3A%2F%2Fpodcastingunderground.com%2Ftpu-33-search-engine-optimization-for-itunes">ShareThis</a></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~f/podcastingunderground?a=9FYoL"><img src="http://feeds.feedburner.com/~f/podcastingunderground?i=9FYoL" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/podcastingunderground?a=qB0PL"><img src="http://feeds.feedburner.com/~f/podcastingunderground?i=qB0PL" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/podcastingunderground/~4/263208672" height="1" width="1"/>]]></content:encoded>
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<itunes:duration>23:20</itunes:duration>
		<itunes:subtitle>Getting maximum exposure in iTunes is a great way to attract lots of new listeners. iTunes is a huge search engine for content just like ...</itunes:subtitle>
		<itunes:summary>Getting maximum exposure in iTunes is a great way to attract lots of new listeners. iTunes is a huge search engine for content just like Google or AOL. As with any search engine, there are things you can do to maximize the exposure you get in their search listings.

I was the first to talk about this topic in my book. Through testing and observation Irsquo;ve developed a method for drastically increasing the number of people that find you when searching in iTunes. In this episode, I share the formula that has earned myself and my clients/students top placement in the worldrsquo;s largest podcast directory.

Items mentioned in this podcast:

New Media Expo - This is where I will be speaking about my Magic Triad for creating compelling content. This is the only in-person speaking engagement I will be doing this year.

Click here to see the description for my session at the expo.ShareThis</itunes:summary>
		<itunes:keywords>Podcast,Episodes</itunes:keywords>
		<itunes:author>jason@PodcastingUnderground.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://feeds.feedburner.com/~r/podcastingunderground/~5/253414307/TPU033.mp3" fileSize="11218304" type="audio/mpeg" /><feedburner:origLink>http://podcastingunderground.com/tpu-33-search-engine-optimization-for-itunes</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/podcastingunderground/~5/253414307/TPU033.mp3" length="11218304" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.podcastingunderground.com/R/52/2701/TPU033.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>TPU #32 | An Insider Look into Podcasting and the Zune | An Interview with Rob Greenlee of Microsoft</title>
		<link>http://feeds.feedburner.com/~r/podcastingunderground/~3/262226145/insider-look-into-podcasting-and-the-zune</link>
		<comments>http://podcastingunderground.com/insider-look-into-podcasting-and-the-zune#comments</comments>
		<pubDate>Sun, 09 Mar 2008 00:46:31 +0000</pubDate>
		<dc:creator>jason@PodcastingUnderground.com (Jason Van Orden)</dc:creator>
		
		<category><![CDATA[Podcast Episodes]]></category>

		<category><![CDATA[rob+greenlee]]></category>

		<category><![CDATA[zune]]></category>

		<guid isPermaLink="false">http://www.podcastingunderground.com/?p=60</guid>
		<description><![CDATA[On this episode of The Podcasting Underground, we get an insider look into Zune and the Zune Marketplace as I interview Rob Greenlee of Microsoft to find out what podcasters need to know about the
Zune and the future of podcasting.
I also share a quick tip on how to make your content more easily linked to [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "TPU #32 &#124; An Insider Look into Podcasting and the Zune &#124; An Interview with Rob Greenlee of Microsoft", url: "http://podcastingunderground.com/insider-look-into-podcasting-and-the-zune" });</script>]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" style="float: left;" src="http://www.podcastingunderground.com/images/2008/zune-logo.jpg" alt="Zune Logo" width="200" height="73" />On this episode of <a title="Podcasting Tips Podcast" href="http://www.podcastingunderground.com">The Podcasting Underground</a>, we get an insider look into Zune and the Zune Marketplace as I interview Rob Greenlee of Microsoft to find out what podcasters need to know about the<br />
Zune and the future of podcasting.</p>
<p>I also share a quick tip on how to make your content more easily linked to in order to get more traffic.</p>
<p>Items mentioned in this episode:</p>
<ul>
<li><a title="Zune" href="http://www.zune.net" target="_blank">Zune</a></li>
<li><a title="Zune Insider" href="http://zuneinsider.com/" target="_blank">Zune Insider</a></li>
</ul>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=106a3ddc-32ce-49c8-8a87-ae905475d1de&amp;title=TPU+%2332+%7C+An+Insider+Look+into+Podcasting+and+the+Zune+%7C+An+Interview+with+Rob+Greenlee+of+Microsoft&amp;url=http%3A%2F%2Fpodcastingunderground.com%2Finsider-look-into-podcasting-and-the-zune">ShareThis</a></p><div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/podcastingunderground/~4/262226145" height="1" width="1"/>]]></content:encoded>
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<itunes:duration>34:39</itunes:duration>
		<itunes:subtitle>On this episode of The Podcasting Underground, we get an insider look into Zune and the Zune Marketplace as I interview Rob Greenlee of Microsoft ...</itunes:subtitle>
		<itunes:summary>On this episode of The Podcasting Underground, we get an insider look into Zune and the Zune Marketplace as I interview Rob Greenlee of Microsoft to find out what podcasters need to know about the
Zune and the future of podcasting.

I also share a quick tip on how to make your content more easily linked to in order to get more traffic.

Items mentioned in this episode:

	Zune
	Zune Insider
ShareThis</itunes:summary>
		<itunes:keywords>Podcast,Episodes</itunes:keywords>
		<itunes:author>jason@PodcastingUnderground.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://feeds.feedburner.com/~r/podcastingunderground/~5/248119292/TPU032.mp3" fileSize="16649377" type="audio/mpeg" /><feedburner:origLink>http://podcastingunderground.com/insider-look-into-podcasting-and-the-zune</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/podcastingunderground/~5/248119292/TPU032.mp3" length="16649377" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.podcastingunderground.com/R/52/2655/TPU032.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>TPU #31 | Insider Podcasting Secrets Learned in 2007</title>
		<link>http://feeds.feedburner.com/~r/podcastingunderground/~3/262226147/tpu-31-insider-podcasting-secrets-learned-in-2007</link>
		<comments>http://podcastingunderground.com/tpu-31-insider-podcasting-secrets-learned-in-2007#comments</comments>
		<pubDate>Fri, 29 Feb 2008 04:28:04 +0000</pubDate>
		<dc:creator>jason@PodcastingUnderground.com (Jason Van Orden)</dc:creator>
		
		<category><![CDATA[Podcast Episodes]]></category>

		<guid isPermaLink="false">http://www.podcastingunderground.com/tpu-31-insider-podcasting-secrets-learned-in-2007</guid>
		<description><![CDATA[At long last, I&#8217;m back with another episode of The Podcasting Underground. In this episode I share the top tips learned by experienced podcasters in 2007 to help&#8230;

Build your audience
Make more money as a podcaster or
To streamline your podcasting process to save time and energy

The community responded in force. Over forty tips were sent in. [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "TPU #31 &#124; Insider Podcasting Secrets Learned in 2007", url: "http://podcastingunderground.com/tpu-31-insider-podcasting-secrets-learned-in-2007" });</script>]]></description>
			<content:encoded><![CDATA[<p><img title="Podcasting Secrets" src="http://www.podcastingunderground.com/images/2008-02/secrets.jpg" alt="Podcasting Secrets" width="200" height="133" align="left" />At long last, I&#8217;m back with another episode of <a title="The Podcasting Underground" href="http://www.podcastingunderground.com" target="_blank">The Podcasting Underground</a>. In this episode I share the top tips learned by experienced podcasters in 2007 to help&#8230;</p>
<ul>
<li>Build your audience</li>
<li>Make more money as a podcaster or</li>
<li>To streamline your podcasting process to save time and energy</li>
</ul>
<p>The community responded in force. Over forty tips were sent in. I&#8217;ve included some of my favorites in the show. You can get your hands on all of the tips in <a title="Best Podcasting Tips from 2007" href="http://www.podcastingunderground.com/2007tips" target="_blank">this document here</a>.</p>
<p>Thanks to all who sent in tips. The tips mentioned in the show come from the following podcasters.</p>
<ul>
<li>Anthony Renna<em> | </em><a title="The Strength Coach Podcast" href="http://www.StrengthCoachPodcast.com" target="_blank">The Strength Coach Podcast</a> | <a title="Better Golf with Fitness" href="http://www.BetterGolfwithFitness.com" target="_blank">B</a><a title="Better Golf with Fitness" href="http://www.BetterGolfwithFitness.com" target="_blank">etter Golf with Fitness Podcast</a></li>
<li>Ken | <a title="Real Men Grill" href="http://www.RealMenGrill.com" target="_blank">Real Men Grill</a></li>
<li>Susan Bratton | <a title="Dishy Mix" href="http://www.dishymix.com" target="_blank">Dishy Mix</a></li>
<li>Tim Dewey | <a title="Sled Dog Podcast" href="http://www.sleddogpodcast.com" target="_blank">Sled Dog Podcast</a></li>
<li>Brian | <a title="My Online Guitar" href="http://www.MyOnlineGuitar.com" target="_blank">Free Guitar Lessons</a></li>
<li>Robin | <a title="Robin Maiden" href="http://www.robinmaiden.com" target="_blank">Robin Maiden</a></li>
<li>Whitney Hoffman | <a title="LD Podcast" href="http://www.ldpodcast.com" target="_blank">LD Podcast</a></li>
<li>Victoria | <a title="Tango Eternal" href="http://tangoeternal.blogspot.com" target="_blank">Tango Eternal</a></li>
<li>Cliff | Buddha Mirror (link given was not working)</li>
</ul>
<p>Items mentioned in this episode:</p>
<ul>
<li><a title="Internet Business Mastery" href="http://www.internetbusinessmastery.com" target="_blank">Internet Business Mastery</a></li>
<li><a title="Internet Business Mastery Promos" href="http://www.internetbusinessmastery.com/promos" target="_blank">Internet Business Mastery promo</a> for download to use on your show</li>
<li><a title="Voice Over Artist for Podcasts" href="http://www.internetbusinessmastery.com/voiceover" target="_blank">Voice over</a> artist who did the Internet Business Mastery promo. You can get a special deal for Podcasting Underground listeners.</li>
<li>Get on the <a title="Professional Podcasting Course" href="http://www.podcastingunderground.com/wp/wp-admin/www.podcastingunderground.com/early" target="_blank">early notification list</a> for the Professional Podcasting Course</li>
</ul>
<p><a title="TPU Episode #31" href="http://media.podcastingunderground.com/R/52/2544/TPU031.mp3" target="_blank">Download the Episode Here</a></p>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=106a3ddc-32ce-49c8-8a87-ae905475d1de&amp;title=TPU+%2331+%7C+Insider+Podcasting+Secrets+Learned+in+2007&amp;url=http%3A%2F%2Fpodcastingunderground.com%2Ftpu-31-insider-podcasting-secrets-learned-in-2007">ShareThis</a></p><div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/podcastingunderground/~4/262226147" height="1" width="1"/>]]></content:encoded>
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	<!-- Media File exists for this post, but its not enabled for this feed -->
	<media:content url="http://feeds.feedburner.com/~r/podcastingunderground/~5/248965981/TPU031.mp3" fileSize="14893629" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>News and tips to help you succeed in podcasting. Hosted by podcasting consultant and podcaster, Jason Van Orden.</itunes:subtitle><itunes:author>Jason Van Orden</itunes:author><itunes:summary>Podcasting tips that you can put into action right away to help you succeed as a podcaster. You'll discover tips on how to produce, promote and monetize your podcast. Hosted by podcasting consultant and author of "Promoting Your Podcast", Jason Van Orden.</itunes:summary><itunes:keywords>podcaster,podcast,new,media,social,audio,video,online,marketing,promotion</itunes:keywords><feedburner:origLink>http://podcastingunderground.com/tpu-31-insider-podcasting-secrets-learned-in-2007</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/podcastingunderground/~5/248965981/TPU031.mp3" length="14893629" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.podcastingunderground.com/R/52/2544/TPU031.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>TPU #30 | How I Make the Most Money from Podcasting (and how you can do it, too)</title>
		<link>http://feeds.feedburner.com/~r/podcastingunderground/~3/262226148/how-i-make-the-most-money-from-podcasting</link>
		<comments>http://podcastingunderground.com/how-i-make-the-most-money-from-podcasting#comments</comments>
		<pubDate>Wed, 19 Dec 2007 22:39:06 +0000</pubDate>
		<dc:creator>jason@PodcastingUnderground.com (Jason Van Orden)</dc:creator>
		
		<category><![CDATA[Podcast Episodes]]></category>

		<guid isPermaLink="false">http://www.podcastingunderground.com/how-i-make-the-most-money-from-podcasting</guid>
		<description><![CDATA[In this episode of The Podcasting Underground, I talk about how I make the most money from podcasting and blogging. It&#8217;s probably not what you&#8217;re thinking. In Q3 of this year I used an often overlooked strategy to generate over $70,000 from my podcasts and blog. You might be thinking that I’m referring to advertising [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "TPU #30 &#124; How I Make the Most Money from Podcasting (and how you can do it, too)", url: "http://podcastingunderground.com/how-i-make-the-most-money-from-podcasting" });</script>]]></description>
			<content:encoded><![CDATA[<p>In this episode of <a href="http://www.podcastingunderground.com" title="Podcasting Tips" target="_blank">The Podcasting Underground</a>, I talk about how I make the most money from podcasting and blogging. It&#8217;s probably not what you&#8217;re thinking. In Q3 of this year I used an often overlooked strategy to generate over $70,000 from my podcasts and blog. You might be thinking that I’m referring to advertising or sponsorships. But if you listen to my podcasts you know that I’ve never run a single ad (at the time of writing this post). Yes, advertising is the most talked about monetization method (and quite lucrative for many podcasters), but it is the one I use the least.</p>
<p>Listen to the episode to get all the details on my favorite monetization method.</p>
<p>In the next episode we&#8217;ll be learning from an online content creator with valuable tips to share from the trenches—YOU! Here&#8217;s your chance to shine. Send me your #1 tip or lesson learned from 2007 that has helped you:</p>
<ol>
<li>Grow your podcast audience</li>
<li>Make more money from podcasting</li>
<li>Streamline your podcast production process and save you time</li>
</ol>
<p>I&#8217;ll share your tip in episode #31 of The Podcasting Underground. Email me at jason [at] podcastingunderground [dot] com or, better yet, call and share your tip on the voicemail line at 206-222-1585.</p>
<p>Items mentioned in this episode:</p>
<ul>
<li><a href="http://www.propodcastingcourse.com" title="Professional Podcasting Course" target="_blank">Professional Podcasting Course</a></li>
<li><a href="http://www.jasonvanorden.com/aweber" title="Email list manager" target="_blank">My recommended email list manager</a></li>
<li><a href="http://www.tubemogul.com" title="TubeMogul" target="_blank">TubeMogul</a></li>
<li><a href="http://www.jasonvanorden.com/how-i-make-the-most-money-from-podcasting" title="My blog post on premium content" target="_blank">My blog post</a> on making money with premium content</li>
</ul>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=106a3ddc-32ce-49c8-8a87-ae905475d1de&amp;title=TPU+%2330+%7C+How+I+Make+the+Most+Money+from+Podcasting+%28and+how+you+can+do+it%2C+too%29&amp;url=http%3A%2F%2Fpodcastingunderground.com%2Fhow-i-make-the-most-money-from-podcasting">ShareThis</a></p><div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/podcastingunderground/~4/262226148" height="1" width="1"/>]]></content:encoded>
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<itunes:duration>00:01:01</itunes:duration>
		<itunes:subtitle>In this episode of The Podcasting Underground, I talk about how I make the most money from podcasting and blogging. It's probably not what you're ...</itunes:subtitle>
		<itunes:summary>In this episode of The Podcasting Underground, I talk about how I make the most money from podcasting and blogging. It's probably not what you're thinking. In Q3 of this year I used an often overlooked strategy to generate over $70,000 from my podcasts and blog. You might be thinking that Irsquo;m referring to advertising or sponsorships. But if you listen to my podcasts you know that Irsquo;ve never run a single ad (at the time of writing this post). Yes, advertising is the most talked about monetization method (and quite lucrative for many podcasters), but it is the one I use the least.

Listen to the episode to get all the details on my favorite monetization method.

In the next episode we'll be learning from an online content creator with valuable tips to share from the trenchesmdash;YOU! Here's your chance to shine. Send me your #1 tip or lesson learned from 2007 that has helped you:

	Grow your podcast audience
	Make more money from podcasting
	Streamline your podcast production process and save you time

I'll share your tip in episode #31 of The Podcasting Underground. Email me at jason [at] podcastingunderground [dot] com or, better yet, call and share your tip on the voicemail line at 206-222-1585.

Items mentioned in this episode:

	Professional Podcasting Course
	My recommended email list manager
	TubeMogul
	My blog post on making money with premium content
ShareThis</itunes:summary>
		<itunes:keywords>Podcast,Episodes</itunes:keywords>
		<itunes:author>jason@PodcastingUnderground.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://feeds.feedburner.com/~r/podcastingunderground/~5/203012501/TPU030.mp3" fileSize="15105467" type="audio/mpeg" /><feedburner:origLink>http://podcastingunderground.com/how-i-make-the-most-money-from-podcasting</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/podcastingunderground/~5/203012501/TPU030.mp3" length="15105467" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.podcastingunderground.com/R/52/2136/TPU030.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>TPU #29 | Why Are People Saying Podcasting is Dead and What Does it Mean for You?</title>
		<link>http://feeds.feedburner.com/~r/podcastingunderground/~3/262226149/why-are-people-saying-podcasting-is-dead</link>
		<comments>http://podcastingunderground.com/why-are-people-saying-podcasting-is-dead#comments</comments>
		<pubDate>Fri, 02 Nov 2007 07:03:27 +0000</pubDate>
		<dc:creator>jason@PodcastingUnderground.com (Jason Van Orden)</dc:creator>
		
		<category><![CDATA[Podcast Episodes]]></category>

		<guid isPermaLink="false">http://www.podcastingunderground.com/why-are-people-saying-podcasting-is-dead</guid>
		<description><![CDATA[Lately there&#8217;s been talk that podcasting is dead. In this episode I give you my take on the issue. I break down the arguments that are being made.
Then I give my position about the future of podcasting along with five tips for succeeding in the next phase of podcasting and online content creation.
Items mentioned in [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "TPU #29 &#124; Why Are People Saying Podcasting is Dead and What Does it Mean for You?", url: "http://podcastingunderground.com/why-are-people-saying-podcasting-is-dead" });</script>]]></description>
			<content:encoded><![CDATA[<p>Lately there&#8217;s been talk that podcasting is dead. In this episode I give you my take on the issue. I break down the arguments that are being made.</p>
<p>Then I give my position about the future of podcasting along with five tips for succeeding in the next phase of podcasting and online content creation.</p>
<p>Items mentioned in this podcast:</p>
<ul>
<li><a href="http://leoville.com/blog/2007/09/27/1035/" title="Leo Laporte" target="_blank">Leo Laporte</a> on what we should call podcasts</li>
<li>Lame post from <a href="http://www.readwriteweb.com/archives/will_podcasting_survive.php" title="Read/Write Web" target="_blank">Read/Write Web</a> on why podcasting is dying</li>
</ul>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=106a3ddc-32ce-49c8-8a87-ae905475d1de&amp;title=TPU+%2329+%7C+Why+Are+People+Saying+Podcasting+is+Dead+and+What+Does+it+Mean+for+You%3F&amp;url=http%3A%2F%2Fpodcastingunderground.com%2Fwhy-are-people-saying-podcasting-is-dead">ShareThis</a></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~f/podcastingunderground?a=J3HAL"><img src="http://feeds.feedburner.com/~f/podcastingunderground?i=J3HAL" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/podcastingunderground?a=56SFL"><img src="http://feeds.feedburner.com/~f/podcastingunderground?i=56SFL" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/podcastingunderground/~4/262226149" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://podcastingunderground.com/why-are-people-saying-podcasting-is-dead/feed</wfw:commentRss>
			
<itunes:duration>35:18</itunes:duration>
		<itunes:subtitle>Lately there's been talk that podcasting is dead. In this episode I give you my take on the issue. I break down the arguments that ...</itunes:subtitle>
		<itunes:summary>Lately there's been talk that podcasting is dead. In this episode I give you my take on the issue. I break down the arguments that are being made.

Then I give my position about the future of podcasting along with five tips for succeeding in the next phase of podcasting and online content creation.

Items mentioned in this podcast:

	Leo Laporte on what we should call podcasts
	Lame post from Read/Write Web on why podcasting is dying
ShareThis</itunes:summary>
		<itunes:keywords>Podcast,Episodes</itunes:keywords>
		<itunes:author>jason@PodcastingUnderground.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://feeds.feedburner.com/~r/podcastingunderground/~5/178604241/TPU029.mp3" fileSize="16969234" type="audio/mpeg" /><feedburner:origLink>http://podcastingunderground.com/why-are-people-saying-podcasting-is-dead</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/podcastingunderground/~5/178604241/TPU029.mp3" length="16969234" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.podcastingunderground.com/R/52/1867/TPU029.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>TPU #28 | Podcasting Industry Announcements from Expo Week</title>
		<link>http://feeds.feedburner.com/~r/podcastingunderground/~3/262226150/tpu-028-podcasting-industry-announcements-from-expo-week</link>
		<comments>http://podcastingunderground.com/tpu-028-podcasting-industry-announcements-from-expo-week#comments</comments>
		<pubDate>Wed, 26 Sep 2007 02:44:37 +0000</pubDate>
		<dc:creator>jason@PodcastingUnderground.com (Jason Van Orden)</dc:creator>
		
		<category><![CDATA[Podcast Episodes]]></category>

		<guid isPermaLink="false">http://www.podcastingunderground.com/tpu-028-podcasting-industry-announcements-from-expo-week</guid>
		<description><![CDATA[On this episode of the Podcasting Underground I talk about three exciting announcements that have been made during Podcasting Expo week and give you my take on them. I also give all the info on the pool party I will be having at the expo.
Mentioned in this show:

Jason Van Orden’s Pool Party at the New [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "TPU #28 &#124; Podcasting Industry Announcements from Expo Week", url: "http://podcastingunderground.com/tpu-028-podcasting-industry-announcements-from-expo-week" });</script>]]></description>
			<content:encoded><![CDATA[<p>On this episode of the <a href="http://www.podcastingunderground.com">Podcasting Underground</a> I talk about three exciting announcements that have been made during Podcasting Expo week and give you my take on them. I also give all the info on the <a href="http://www.podcastingunderground.com/poolparty">pool party</a> I will be having at the expo.</p>
<p>Mentioned in this show:</p>
<ul>
<li><a href="http://www.podcastingunderground.com/poolparty">Jason Van Orden’s Pool Party</a> at the New Media Expo</li>
<li><a href="http://www.techcrunch.com/2007/09/25/exclusive-podango-juices-podcast-network-with-software-from-gigavox-media/">Podango acquires GigaVox Audio Lite</a></li>
<li><a href="http://www.apple.com/ipodtouch/">iPod Touch</a></li>
<li>Podcasting for Profit by <a href="http://www.leesabarnes.com">Leesa Barnes</a></li>
<li><a href="http://www.podcastbrothers.com">The Podcast Brothers</a></li>
<li><a href="http://www.podshow.com">PodShow</a></li>
<li><a href="http://www.newmediaexpo.com">Podcast and New Media Expo</a></li>
</ul>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=106a3ddc-32ce-49c8-8a87-ae905475d1de&amp;title=TPU+%2328+%7C+Podcasting+Industry+Announcements+from+Expo+Week&amp;url=http%3A%2F%2Fpodcastingunderground.com%2Ftpu-028-podcasting-industry-announcements-from-expo-week">ShareThis</a></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~f/podcastingunderground?a=YEuQL"><img src="http://feeds.feedburner.com/~f/podcastingunderground?i=YEuQL" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/podcastingunderground?a=LhqEL"><img src="http://feeds.feedburner.com/~f/podcastingunderground?i=LhqEL" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/podcastingunderground/~4/262226150" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://podcastingunderground.com/tpu-028-podcasting-industry-announcements-from-expo-week/feed</wfw:commentRss>

			<enclosure url="http://media.podcastingunderground.com/R/52/1700/TPU028.mp3" length="11139775" type="audio/mpeg" />
<itunes:duration>00:01:01</itunes:duration>
		<itunes:subtitle>On this episode of the Podcasting Underground I talk about three exciting announcements that have been made during Podcasting Expo week and give you my ...</itunes:subtitle>
		<itunes:summary>On this episode of the Podcasting Underground I talk about three exciting announcements that have been made during Podcasting Expo week and give you my take on them. I also give all the info on the pool party I will be having at the expo.

Mentioned in this show:

	Jason Van Ordenrsquo;s Pool Party at the New Media Expo
	Podango acquires GigaVox Audio Lite
	iPod Touch
	Podcasting for Profit by Leesa Barnes
	The Podcast Brothers
	PodShow
	Podcast and New Media Expo
ShareThis</itunes:summary>
		<itunes:keywords>Podcast,Episodes</itunes:keywords>
		<itunes:author>jason@PodcastingUnderground.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://media.podcastingunderground.com/R/52/1700/TPU028.mp3" fileSize="11139775" type="audio/mpeg" /><feedburner:origLink>http://podcastingunderground.com/tpu-028-podcasting-industry-announcements-from-expo-week</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/podcastingunderground/~5/161346147/TPU028.mp3" length="11139775" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.podcastingunderground.com/R/52/1700/TPU028.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>TPU #27 | Which Feed is Your Real Feed?</title>
		<link>http://feeds.feedburner.com/~r/podcastingunderground/~3/262226152/tpu-27-which-feed-is-your-real-feed</link>
		<comments>http://podcastingunderground.com/tpu-27-which-feed-is-your-real-feed#comments</comments>
		<pubDate>Sat, 08 Sep 2007 05:30:22 +0000</pubDate>
		<dc:creator>jason@PodcastingUnderground.com (Jason Van Orden)</dc:creator>
		
		<category><![CDATA[Podcast Episodes]]></category>

		<guid isPermaLink="false">http://www.podcastingunderground.com/tpu-27-which-feed-is-your-real-feed</guid>
		<description><![CDATA[
Click here to download the MP3
I get a lot of questions about feeds. How do I create a feed? Which feed do I promote? Which feed do I submit to iTunes? Do I need to use FeedBurner?  In this episode of Podcasting Underground I discuss some of these issues.
I also talk about the podcasting [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "TPU #27 &#124; Which Feed is Your Real Feed?", url: "http://podcastingunderground.com/tpu-27-which-feed-is-your-real-feed" });</script>]]></description>
			<content:encoded><![CDATA[<p></p>
<p><a href="http://media.podcastingunderground.com/R/52/1632/TPU027.mp3" title="Podcasting Underground #27 MP3" target="_blank">Click here to download the MP3</a></p>
<p>I get a lot of questions about feeds. How do I create a feed? Which feed do I promote? Which feed do I submit to iTunes? Do I need to use FeedBurner?  In this episode of <a href="http://www.podcastingunderground.com" title="Podcasting Tips">Podcasting Underground</a> I discuss some of these issues.</p>
<p>I also talk about the podcasting event of the year and give a podcast promotion tip.</p>
<p>Items mentioned in this episode:</p>
<ul>
<li><a href="http://www.mightyseek.com/podpress" title="PodPress" target="_blank">PodPress</a></li>
<li><a href="http://www.wordpress.org" title="WordPress" target="_blank">WordPress</a></li>
<li><a href="http://www.feedburner" title="FeedBurner" target="_blank">FeedBurner</a></li>
<li><a href="http://www.feedburner.com/fb/a/help/wordpress_quickstart" title="FeedSmith" target="_blank">FeedSmith Plugin</a></li>
<li><a href="http://www.feedburner.com/fb/a/publishers/mybrand;jsessionid=90DFA112C8BFE3762618061519CF877F.fb1" title="FeedBurner MyBrand" target="_blank">FeedBurner MyBrand</a></li>
<li><a href="http://www.libsyn.com" title="Libsyn" target="_blank">Libsyn</a></li>
<li><a href="http://www.stumbleupon.com" title="StumbleUpon" target="_blank">StumbleUpon</a></li>
<li><a href="http://www.podcastingunderground.com/expo" title="New Media Expo" target="_blank">Podcast and New Media Expo</a></li>
</ul>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=106a3ddc-32ce-49c8-8a87-ae905475d1de&amp;title=TPU+%2327+%7C+Which+Feed+is+Your+Real+Feed%3F&amp;url=http%3A%2F%2Fpodcastingunderground.com%2Ftpu-27-which-feed-is-your-real-feed">ShareThis</a></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~f/podcastingunderground?a=VP9bL"><img src="http://feeds.feedburner.com/~f/podcastingunderground?i=VP9bL" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/podcastingunderground?a=tY8OL"><img src="http://feeds.feedburner.com/~f/podcastingunderground?i=tY8OL" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/podcastingunderground/~4/262226152" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://podcastingunderground.com/tpu-27-which-feed-is-your-real-feed/feed</wfw:commentRss>

		<media:content url="http://feeds.feedburner.com/~r/podcastingunderground/~5/153741065/TPU027.mp3" fileSize="10492130" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>News and tips to help you succeed in podcasting. Hosted by podcasting consultant and podcaster, Jason Van Orden.</itunes:subtitle><itunes:author>Jason Van Orden</itunes:author><itunes:summary>Podcasting tips that you can put into action right away to help you succeed as a podcaster. You'll discover tips on how to produce, promote and monetize your podcast. Hosted by podcasting consultant and author of "Promoting Your Podcast", Jason Van Orden.</itunes:summary><itunes:keywords>podcaster,podcast,new,media,social,audio,video,online,marketing,promotion</itunes:keywords><feedburner:origLink>http://podcastingunderground.com/tpu-27-which-feed-is-your-real-feed</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/podcastingunderground/~5/153741065/TPU027.mp3" length="10492130" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.podcastingunderground.com/R/52/1632/TPU027.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>Special Time-Sensitive Announcement</title>
		<link>http://feeds.feedburner.com/~r/podcastingunderground/~3/262226154/special-time-sensitive-announcement</link>
		<comments>http://podcastingunderground.com/special-time-sensitive-announcement#comments</comments>
		<pubDate>Wed, 22 Aug 2007 09:57:51 +0000</pubDate>
		<dc:creator>jason@PodcastingUnderground.com (Jason Van Orden)</dc:creator>
		
		<category><![CDATA[Podcast Episodes]]></category>

		<guid isPermaLink="false">http://www.podcastingunderground.com/special-time-sensitive-announcement</guid>
		<description><![CDATA[
Click here to download the MP3
This a short (3 min) time-sensitive announcement.
<script type="text/javascript">SHARETHIS.addEntry({ title: "Special Time-Sensitive Announcement", url: "http://podcastingunderground.com/special-time-sensitive-announcement" });</script>]]></description>
			<content:encoded><![CDATA[<p></p>
<p><a href="http://www.podcastingunderground.com/mp3s/TPU026b.mp3" target="_blank">Click here to download the MP3</a></p>
<p>This a short (3 min) time-sensitive announcement.</p>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=106a3ddc-32ce-49c8-8a87-ae905475d1de&amp;title=Special+Time-Sensitive+Announcement&amp;url=http%3A%2F%2Fpodcastingunderground.com%2Fspecial-time-sensitive-announcement">ShareThis</a></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~f/podcastingunderground?a=MHkHA4G"><img src="http://feeds.feedburner.com/~f/podcastingunderground?i=MHkHA4G" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/podcastingunderground?a=zwZFZ4G"><img src="http://feeds.feedburner.com/~f/podcastingunderground?i=zwZFZ4G" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/podcastingunderground/~4/262226154" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://podcastingunderground.com/special-time-sensitive-announcement/feed</wfw:commentRss>

		<media:content url="http://feeds.feedburner.com/~r/podcastingunderground/~5/146850507/TPU026b.mp3" fileSize="1442179" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>News and tips to help you succeed in podcasting. Hosted by podcasting consultant and podcaster, Jason Van Orden.</itunes:subtitle><itunes:author>Jason Van Orden</itunes:author><itunes:summary>Podcasting tips that you can put into action right away to help you succeed as a podcaster. You'll discover tips on how to produce, promote and monetize your podcast. Hosted by podcasting consultant and author of "Promoting Your Podcast", Jason Van Orden.</itunes:summary><itunes:keywords>podcaster,podcast,new,media,social,audio,video,online,marketing,promotion</itunes:keywords><feedburner:origLink>http://podcastingunderground.com/special-time-sensitive-announcement</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/podcastingunderground/~5/146850507/TPU026b.mp3" length="1442179" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podcastingunderground.com/mp3s/TPU026b.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>TPU #26 | More Listener Questions Answered</title>
		<link>http://feeds.feedburner.com/~r/podcastingunderground/~3/262226155/tpu-26-more-listener-questions-answered</link>
		<comments>http://podcastingunderground.com/tpu-26-more-listener-questions-answered#comments</comments>
		<pubDate>Tue, 10 Jul 2007 02:29:56 +0000</pubDate>
		<dc:creator>jason@PodcastingUnderground.com (Jason Van Orden)</dc:creator>
		
		<category><![CDATA[Podcast Episodes]]></category>

		<guid isPermaLink="false">http://www.podcastingunderground.com/tpu-26-more-listener-questions-answered</guid>
		<description><![CDATA[ 
Click here to download this episode 
In this episode of The Podcasting Underground, I answer more listener-submitted questions including how to:
* Change your feed in iTunes when you change hosting
* Find out if there is an audience for your podcast idea
* Get someone to link back to your podcast
* Find music that you can [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "TPU #26 &#124; More Listener Questions Answered", url: "http://podcastingunderground.com/tpu-26-more-listener-questions-answered" });</script>]]></description>
			<content:encoded><![CDATA[<p> </p>
<p><a href="http://media.podcastingunderground.com/R/52/974/TPU026.mp3" title="Episode 26" target="_blank">Click here to download this episode </a></p>
<p>In this episode of <a href="http://www.podcastingunderground.com" title="Podcasting Underground">The Podcasting Underground</a>, I answer more listener-submitted questions including how to:</p>
<p>* Change your feed in iTunes when you change hosting<br />
* Find out if there is an audience for your podcast idea<br />
* Get someone to link back to your podcast<br />
* Find music that you can use legally in your podcast<br />
* And more&#8230;</p>
<p>Links mentioned in this episode:</p>
<p><a href="http://www.tenniszonepodcast.com" title="Tennis Zone Podcast" target="_blank">Tennis Zone Podcast</a><br />
<a href="http://www.isol8ed.com/trials" title="Trials of Being Mike" target="_blank">Trials of Being M!K3</a><br />
<a href="http://www.fantasyfootballgoat.com" title="Fantasy Football Goat" target="_blank">Fantasy Football Goat</a><br />
<a href="http://www.apple.com/itunes/store/podcaststechspecs.html" title="iTunes Podcasting Spec" target="_blank">iTunes Podcast Specification</a> (for info on the &lt;itunes:new-feed-url&gt; tag)<br />
<a href="http://freekeywords.wordtracker.com/" title="Wordtracker Free Tool" target="_blank">Wordtracker&#8217;s Free Keyword Tool</a><br />
<a href="http://adwords.google.com" title="Google Adwords" target="_blank">Google Adwords</a><br />
<a href="http://music.podshow.com" title="Podshow Podsafe Music" target="_blank">PodShow PodSafe Music</a><br />
<a href="http://www.iodalliance.com/" title="IODA" target="_blank">IODA </a><br />
My tutorial page on <a href="http://www.how-to-podcast-tutorial.com/music-in-podcasts.htm" title="Music in Podcasts" target="_blank">music in podcasts</a><br />
<a href="http://rulesfortherevolution.com/" title="Rules for the Revolution" target="_blank">Rules for the Revolution</a> (podcast on legal matters relating to podcasting)<br />
<a href="http://www.smallbusinesspodcast.com/advertise.htm" title="Small Business Podcast" target="_blank">Small Business Podcast</a> (example of a good media kit)<br />
<a href="http://push.cx/sociable" title="Sociable Plugin" target="_blank">Sociable</a> plugin for WordPress<br />
<a href="http://www.internet-based-business-mastery.com/new-blog-feature-for-driving-social-media-traffic" title="Modified Sociable" target="_blank">My article</a> on modifying Sociable</p>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=106a3ddc-32ce-49c8-8a87-ae905475d1de&amp;title=TPU+%2326+%7C+More+Listener+Questions+Answered&amp;url=http%3A%2F%2Fpodcastingunderground.com%2Ftpu-26-more-listener-questions-answered">ShareThis</a></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~f/podcastingunderground?a=DW3GL"><img src="http://feeds.feedburner.com/~f/podcastingunderground?i=DW3GL" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/podcastingunderground?a=1IWBL"><img src="http://feeds.feedburner.com/~f/podcastingunderground?i=1IWBL" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/podcastingunderground/~4/262226155" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://podcastingunderground.com/tpu-26-more-listener-questions-answered/feed</wfw:commentRss>

		<media:content url="http://feeds.feedburner.com/~r/podcastingunderground/~5/132148840/TPU026.mp3" fileSize="16050046" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>News and tips to help you succeed in podcasting. Hosted by podcasting consultant and podcaster, Jason Van Orden.</itunes:subtitle><itunes:author>Jason Van Orden</itunes:author><itunes:summary>Podcasting tips that you can put into action right away to help you succeed as a podcaster. You'll discover tips on how to produce, promote and monetize your podcast. Hosted by podcasting consultant and author of "Promoting Your Podcast", Jason Van Orden.</itunes:summary><itunes:keywords>podcaster,podcast,new,media,social,audio,video,online,marketing,promotion</itunes:keywords><feedburner:origLink>http://podcastingunderground.com/tpu-26-more-listener-questions-answered</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/podcastingunderground/~5/132148840/TPU026.mp3" length="16050046" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.podcastingunderground.com/R/52/974/TPU026.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>TPU #25 | Listener Questions Answered</title>
		<link>http://feeds.feedburner.com/~r/podcastingunderground/~3/262226156/tpu-25-listener-questions-answered</link>
		<comments>http://podcastingunderground.com/tpu-25-listener-questions-answered#comments</comments>
		<pubDate>Fri, 25 May 2007 00:48:51 +0000</pubDate>
		<dc:creator>jason@PodcastingUnderground.com (Jason Van Orden)</dc:creator>
		
		<category><![CDATA[Podcast Episodes]]></category>

		<guid isPermaLink="false">http://www.podcastingunderground.com/tpu-25-listener-questions-answered</guid>
		<description><![CDATA[
Click here to download this episode.
In this episode of The Podcasting Underground, I answer listener-submitted questions including:

How to best use enhanced podcasts
How to customize your WordPress blog sidebar
How to switch from Libsyn over to your own web site
What to do if iPods and iTunes are not widely available in your market

Links mentioned in this episode:

The [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "TPU #25 &#124; Listener Questions Answered", url: "http://podcastingunderground.com/tpu-25-listener-questions-answered" });</script>]]></description>
			<content:encoded><![CDATA[<p></p>
<p><a href="http://www.podcastingunderground.com/mp3s/TPU025.mp3">Click here to download this episode.</a></p>
<p>In this episode of <a href="http://www.podcastingunderground.com" title="Podcasting Underground">The Podcasting Underground</a>, I answer listener-submitted questions including:</p>
<ul>
<li>How to best use enhanced podcasts</li>
<li>How to customize your WordPress blog sidebar</li>
<li>How to switch from Libsyn over to your own web site</li>
<li>What to do if iPods and iTunes are not widely available in your market</li>
</ul>
<p>Links mentioned in this episode:</p>
<ul>
<li>The <a href="http://www.jasonvanorden.com/globat" title="Podcast Web Hosting" target="_blank">web hosting</a> I use for this podcast (has one-click WordPress installation)</li>
<li><a href="http://www.podmedia.hu" target="_blank">Podmedia.hu</a></li>
<li><a href="http://genealogygemspodcast.com/" target="_blank">Genealogy Gems Podcast</a></li>
<li><a href="http://www.podcastingformedicalprofessionals.com" target="_blank">Podcasting for Medical Professionals</a></li>
<li><a href="http://adwords.google.com" title="Adwords" target="_blank">Google Adwords</a></li>
<li><a href="http://www.podcastready.com" title="Podcast Ready" target="_blank">Podcast Ready</a></li>
<li><a href="http://www.wordpress.org" title="WordPress" target="_blank">WordPress</a></li>
<li><a href="http://www.jasonvanorden.com/aweber" title="Email List Manager" target="_blank">The email management system that I use</a></li>
<li><a href="http://www.google.com/reader" title="Google Reader" target="_blank">Google Reader</a></li>
<li><a href="http://www.smallbusinesspodcast.com/advertise.htm" title="Small Business Podcast" target="_blank">Small Business Podcast Media Kit</a></li>
</ul>
<p>Other resources:</p>
<ul>
<li>Flash player for your podcast site: <a href="http://www.feedplayer.com" title="Feedplayer" target="_blank">here</a> or <a href="http://podcastpickle.com/app/player/free2.php" title="Pickle Player" target="_blank">here</a></li>
</ul>
<p>Send comments and questions to jason [AT] PodcastingUnderground [DOT] com or call the message line at 206-222-1585 so I can play your comment on the show.</p>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=106a3ddc-32ce-49c8-8a87-ae905475d1de&amp;title=TPU+%2325+%7C+Listener+Questions+Answered&amp;url=http%3A%2F%2Fpodcastingunderground.com%2Ftpu-25-listener-questions-answered">ShareThis</a></p><div class="feedflare">
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			<enclosure url="http://media.podcastingunderground.com/R/52/726/TPU025.mp3" length="14174415" type="audio/mpeg" />
<itunes:duration>00:01:01</itunes:duration>
		<itunes:subtitle>[audio:http://www.podcastingunderground.com/mp3s/TPU025.mp3]

Click here to download this episode.

In this episode of The Podcasting Underground, I answer listener-submitted questions including:

	How to best use enhanced podcasts
	How to customi</itunes:subtitle>
		<itunes:summary>[audio:http://www.podcastingunderground.com/mp3s/TPU025.mp3]

Click here to download this episode.

In this episode of The Podcasting Underground, I answer listener-submitted questions including:

	How to best use enhanced podcasts
	How to customize your WordPress blog sidebar
	How to switch from Libsyn over to your own web site
	What to do if iPods and iTunes are not widely available in your market

Links mentioned in this episode:

	The web hosting I use for this podcast (has one-click WordPress installation)
	Podmedia.hu
	Genealogy Gems Podcast
	Podcasting for Medical Professionals
	Google Adwords
	Podcast Ready
	WordPress
	The email management system that I use
	Google Reader
	Small Business Podcast Media Kit

Other resources:

	Flash player for your podcast site: here or here

Send comments and questions to jason [AT] PodcastingUnderground [DOT] com or call the message line at 206-222-1585 so I can play your comment on the show.ShareThis</itunes:summary>
		<itunes:keywords>Podcast,Episodes</itunes:keywords>
		<itunes:author>jason@PodcastingUnderground.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://media.podcastingunderground.com/R/52/726/TPU025.mp3" fileSize="14175392" type="audio/mpeg" /><feedburner:origLink>http://podcastingunderground.com/tpu-25-listener-questions-answered</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/podcastingunderground/~5/124966320/TPU025.mp3" length="14175392" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podcastingunderground.com/mp3s/TPU025.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>TPU #24 | How Often Should You Update Your Podcast?</title>
		<link>http://feeds.feedburner.com/~r/podcastingunderground/~3/262226157/tpu-24-how-often-should-you-update-your-podcast</link>
		<comments>http://podcastingunderground.com/tpu-24-how-often-should-you-update-your-podcast#comments</comments>
		<pubDate>Mon, 23 Apr 2007 20:10:59 +0000</pubDate>
		<dc:creator>jason@PodcastingUnderground.com (Jason Van Orden)</dc:creator>
		
		<category><![CDATA[Podcast Episodes]]></category>

		<guid isPermaLink="false">http://www.podcastingunderground.com/tpu-24-how-often-should-you-update-your-podcast</guid>
		<description><![CDATA[
Click here to download this episode.
In this episode of the Podcasting Underground, I discuss how often you should post new episodes of your podcast. Many podcasters quickly find out that posting to your podcast regularly takes a lot of time and energy. But you need to post often enough that your audience keeps coming back [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "TPU #24 &#124; How Often Should You Update Your Podcast?", url: "http://podcastingunderground.com/tpu-24-how-often-should-you-update-your-podcast" });</script>]]></description>
			<content:encoded><![CDATA[<p></p>
<p><a href="http://www.podcastingunderground.com/mp3s/TPU024.mp3">Click here to download this episode.</a></p>
<p>In this episode of the <a href="http://www.podcastingunderground.com">Podcasting Underground</a>, I discuss how often you should post new episodes of your podcast. Many podcasters quickly find out that posting to your podcast regularly takes a lot of time and energy. But you need to post often enough that your audience keeps coming back for more. So what is the right balance? This episode will help you think through the important criteria for deciding the right frequency for updating your podcast.</p>
<p>Links mentioned in this episode:</p>
<ul>
<li>Slides for my six presentations at the <a href="http://www.jasonvanorden.com/nab-podcasting-summit-presentations">NAB Podcasting Summit</a></li>
<li><a href="http://www.promotingyourpodcast.com">Promoting Your Podcast</a></li>
</ul>
<p>Send comments and questions to jason [AT] PodcastingUnderground [DOT] com or call the message line at 206-222-1585.</p>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=106a3ddc-32ce-49c8-8a87-ae905475d1de&amp;title=TPU+%2324+%7C+How+Often+Should+You+Update+Your+Podcast%3F&amp;url=http%3A%2F%2Fpodcastingunderground.com%2Ftpu-24-how-often-should-you-update-your-podcast">ShareThis</a></p><div class="feedflare">
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			<enclosure url="http://www.podcastingunderground.com/wp/wp-content/uploads/TPU024.mp3" length="9701588" type="audio/mpeg" />
<itunes:duration>20:10</itunes:duration>
		<itunes:subtitle>[audio:http://www.podcastingunderground.com/mp3s/TPU024.mp3]

Click here to download this episode.

In this episode of the Podcasting Underground, I discuss how often you should post new episodes of your podcast. Many ...</itunes:subtitle>
		<itunes:summary>[audio:http://www.podcastingunderground.com/mp3s/TPU024.mp3]

Click here to download this episode.

In this episode of the Podcasting Underground, I discuss how often you should post new episodes of your podcast. Many podcasters quickly find out that posting to your podcast regularly takes a lot of time and energy. But you need to post often enough that your audience keeps coming back for more. So what is the right balance? This episode will help you think through the important criteria for deciding the right frequency for updating your podcast.

Links mentioned in this episode:

	Slides for my six presentations at the NAB Podcasting Summit
	Promoting Your Podcast

Send comments and questions to jason [AT] PodcastingUnderground [DOT] com or call the message line at 206-222-1585.ShareThis</itunes:summary>
		<itunes:keywords>Podcast,Episodes</itunes:keywords>
		<itunes:author>jason@PodcastingUnderground.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://www.podcastingunderground.com/wp/wp-content/uploads/TPU024.mp3" fileSize="9701588" type="audio/mpeg" /><feedburner:origLink>http://podcastingunderground.com/tpu-24-how-often-should-you-update-your-podcast</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/podcastingunderground/~5/111374089/TPU024.mp3" length="9701588" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podcastingunderground.com/mp3s/TPU024.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>TPU #23 | Should You Charge for Your Podcast?</title>
		<link>http://feeds.feedburner.com/~r/podcastingunderground/~3/262226158/tpu-23-should-you-charge-for-your-podcast</link>
		<comments>http://podcastingunderground.com/tpu-23-should-you-charge-for-your-podcast#comments</comments>
		<pubDate>Tue, 03 Apr 2007 05:41:42 +0000</pubDate>
		<dc:creator>jason@PodcastingUnderground.com (Jason Van Orden)</dc:creator>
		
		<category><![CDATA[Podcast Episodes]]></category>

		<guid isPermaLink="false">http://www.podcastingunderground.com/tpu-23-should-you-charge-for-your-podcast</guid>
		<description><![CDATA[
Click here to download this episode.
On this episode of Podcasting Underground:

I answer the question: should you charge for your podcast? (the answer might surprise you)
Second, I tell you how to find the kinds of sounds effects that I use in my intro
And finally a podcast promotion tip

Last episode, I talked about whether or not you [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "TPU #23 &#124; Should You Charge for Your Podcast?", url: "http://podcastingunderground.com/tpu-23-should-you-charge-for-your-podcast" });</script>]]></description>
			<content:encoded><![CDATA[<p></p>
<p><a href="http://www.podcastingunderground.com/mp3s/TPU023.mp3">Click here to download this episode.</a></p>
<p>On this episode of <a href="http://www.podcastingunderground.com">Podcasting Underground</a>:</p>
<ol>
<li>I answer the question: should you charge for your podcast? (the answer might surprise you)</li>
<li>Second, I tell you how to find the kinds of sounds effects that I use in my intro</li>
<li>And finally a podcast promotion tip</li>
</ol>
<p><a href="http://www.podcastingunderground.com/tpu-22-can-you-charge-for-your-podcast-and-make-a-profit">Last episode</a>, I talked about whether or not you <em>could </em>charge for your podcast as a way to make money. I talked about some of the reasons why your content has value to information consumers. People will pay to get the content they want in a convenient, well-organized manner that saves them time and money in the long run. On this episode I answer the question, &#8220;<em>Should </em>you charge for your podcast?&#8221;</p>
<p>Then we have some listener comments and questions that touch on the discussion in <a href="http://www.podcastingunderground.com/tpu-21-what-is-your-podcast-worth%20Podcasting%20Underground%20#21">What is Your Podcast Worth?</a></p>
<p>Listener comments from:</p>
<ul>
<li><a href="http://folkloricomusicdance.blogspot.com/">Fred Castaneda</a></li>
<li>Cornelius Fichtner of <a href="http://www.thepmpodcast.com">The Project Management Podcast</a></li>
<li><a href="http://www.newcommroad.com/">Bryan Person</a></li>
<li><a href="http://podcastplanning.com">Charles Stricklin</a></li>
</ul>
<p>Other links mentioned in this episode:</p>
<ul>
<li><a href="http://www.sonymediasoftware.com/products/acidfamily.asp">Sony Acid</a></li>
<li><a href="http://www.google.com/search?sourceid=navclient-ff&amp;ie=UTF-8&amp;rls=GGGL,GGGL:2006-18,GGGL:en&amp;q=radio+stingers">Radio Stingers in Google</a></li>
<li><a href="http://www.google.com/search?sourceid=navclient-ff&amp;ie=UTF-8&amp;rls=GGGL,GGGL:2006-18,GGGL:en&amp;q=radio+sweepers">Radio Sweepers in Google</a></li>
<li><a href="http://www.internetbusinessmastery.com/">Internet Business Mastery</a></li>
<li><a href="http://www.nextbighit.com/">Next Big Hit</a></li>
<li><a href="http://www.promotingyourpodcast.com/">Promoting Your Podcast</a></li>
</ul>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=106a3ddc-32ce-49c8-8a87-ae905475d1de&amp;title=TPU+%2323+%7C+Should+You+Charge+for+Your+Podcast%3F&amp;url=http%3A%2F%2Fpodcastingunderground.com%2Ftpu-23-should-you-charge-for-your-podcast">ShareThis</a></p><div class="feedflare">
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			<enclosure url="http://www.podcastingunderground.com/wp/wp-content/uploads/TPU023.mp3" length="11187771" type="audio/mpeg" />
<itunes:duration>23:16</itunes:duration>
		<itunes:subtitle>[audio:http://www.podcastingunderground.com/mp3s/TPU023.mp3]

Click here to download this episode.

On this episode of Podcasting Underground:

	I answer the question: should you charge for your podcast? (the answer might surprise you)
	Second, ..</itunes:subtitle>
		<itunes:summary>[audio:http://www.podcastingunderground.com/mp3s/TPU023.mp3]

Click here to download this episode.

On this episode of Podcasting Underground:

	I answer the question: should you charge for your podcast? (the answer might surprise you)
	Second, I tell you how to find the kinds of sounds effects that I use in my intro
	And finally a podcast promotion tip

Last episode, I talked about whether or not you could charge for your podcast as a way to make money. I talked about some of the reasons why your content has value to information consumers. People will pay to get the content they want in a convenient, well-organized manner that saves them time and money in the long run. On this episode I answer the question, "Should you charge for your podcast?"

Then we have some listener comments and questions that touch on the discussion in What is Your Podcast Worth?

Listener comments from:

	Fred Castaneda
	Cornelius Fichtner of The Project Management Podcast
	Bryan Person
	Charles Stricklin

Other links mentioned in this episode:

	Sony Acid
	Radio Stingers in Google
	Radio Sweepers in Google
	Internet Business Mastery
	Next Big Hit
	Promoting Your Podcast
ShareThis</itunes:summary>
		<itunes:keywords>Podcast,Episodes</itunes:keywords>
		<itunes:author>jason@PodcastingUnderground.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://www.podcastingunderground.com/wp/wp-content/uploads/TPU023.mp3" fileSize="11187771" type="audio/mpeg" /><feedburner:origLink>http://podcastingunderground.com/tpu-23-should-you-charge-for-your-podcast</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/podcastingunderground/~5/106352725/TPU023.mp3" length="11187771" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podcastingunderground.com/mp3s/TPU023.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>TPU #22 | Can You Charge for Your Podcast and Make a Profit?</title>
		<link>http://feeds.feedburner.com/~r/podcastingunderground/~3/262226159/tpu-22-can-you-charge-for-your-podcast-and-make-a-profit</link>
		<comments>http://podcastingunderground.com/tpu-22-can-you-charge-for-your-podcast-and-make-a-profit#comments</comments>
		<pubDate>Mon, 12 Mar 2007 02:33:20 +0000</pubDate>
		<dc:creator>jason@PodcastingUnderground.com (Jason Van Orden)</dc:creator>
		
		<category><![CDATA[Podcast Episodes]]></category>

		<guid isPermaLink="false">http://www.podcastingunderground.com/tpu-22-can-you-charge-for-your-podcast-and-make-a-profit</guid>
		<description><![CDATA[
Click here to download this episode.
On this episode of the Podcasting Underground,

I discuss whether you can charge for your podcast and make a profit
I talk a bit about which podcast directories are most important to which you should submit your podcast
And I give you the usual podcast promotion quick tip.

The idea for this episode came [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "TPU #22 &#124; Can You Charge for Your Podcast and Make a Profit?", url: "http://podcastingunderground.com/tpu-22-can-you-charge-for-your-podcast-and-make-a-profit" });</script>]]></description>
			<content:encoded><![CDATA[<p></p>
<p><a href="http://www.podcastingunderground.com/mp3s/TPU022.mp3">Click here to download this episode.</a></p>
<p>On this episode of the <a href="http://www.podcastingunderground.com">Podcasting Underground</a>,</p>
<ol>
<li>I discuss whether you can charge for your podcast and make a profit</li>
<li>I talk a bit about which podcast directories are most important to which you should submit your podcast</li>
<li>And I give you the usual podcast promotion quick tip.</li>
</ol>
<p>The idea for this episode came from a conversation that started when I commented on <a href="http://www.newcommroad.com/2007/01/01/ncr-022-monetization-models-in-new-media" target="_blank">Episode #22</a> of the New Comm Road podcast.</p>
<p>My discussion touches on several reasons why people would be willing to pay for the information you provide in your podcast. Then I also look more at what makes your information unique and how this affects the value of your podcast, whether or not you charge for it.</p>
<p>Other links and things mentioned in this show:</p>
<ul>
<li><a href="http://www.financialaidpodcast.com" target="_blank">Chris Penn</a></li>
<li><a href="http://www.newcommroad.com/" target="_blank">New Comm Road</a></li>
<li><a href="http://www.bryper.com" target="_blank">Bryan Person</a></li>
<li><a href="http://www.rulesfortherevolution.com/" target="_blank">Rule for the Revolution</a></li>
<li><a href="http://podcastmasterynetwork.com" target="_blank">Podcast Mastery</a></li>
<li><a href="http://www.podcast-summit.com/" target="_blank">Corporate Podcasting Summit</a></li>
<li><a href="http://www.jasonvanorden.com/list-of-podcast-directories">My blog post</a> on the most important podcast directories</li>
<li><a href="http://www.k7.net" title="K7.net free voicemail service" target="_blank">k7.net</a> voicemail service</li>
</ul>
<p>Send comments and feedback to:</p>
<ul>
<li>jason [at] podcastingunderground [dot] com</li>
<li>or call 206-222-1585 to leave a voice message that I can play on the show.</li>
</ul>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=106a3ddc-32ce-49c8-8a87-ae905475d1de&amp;title=TPU+%2322+%7C+Can+You+Charge+for+Your+Podcast+and+Make+a+Profit%3F&amp;url=http%3A%2F%2Fpodcastingunderground.com%2Ftpu-22-can-you-charge-for-your-podcast-and-make-a-profit">ShareThis</a></p><div class="feedflare">
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			<enclosure url="http://www.podcastingunderground.com/wp/wp-content/uploads/TPU022.mp3" length="12433245" type="audio/mpeg" />
<itunes:duration>25:52</itunes:duration>
		<itunes:subtitle>[audio:http://www.podcastingunderground.com/mp3s/TPU022.mp3]

Click here to download this episode.

On this episode of the Podcasting Underground,

	I discuss whether you can charge for your podcast and make a profit
	I talk ...</itunes:subtitle>
		<itunes:summary>[audio:http://www.podcastingunderground.com/mp3s/TPU022.mp3]

Click here to download this episode.

On this episode of the Podcasting Underground,

	I discuss whether you can charge for your podcast and make a profit
	I talk a bit about which podcast directories are most important to which you should submit your podcast
	And I give you the usual podcast promotion quick tip.

The idea for this episode came from a conversation that started when I commented on Episode #22 of the New Comm Road podcast.

My discussion touches on several reasons why people would be willing to pay for the information you provide in your podcast. Then I also look more at what makes your information unique and how this affects the value of your podcast, whether or not you charge for it.

Other links and things mentioned in this show:

	Chris Penn
	New Comm Road
	Bryan Person
	Rule for the Revolution
	Podcast Mastery
	Corporate Podcasting Summit
	My blog post on the most important podcast directories
	k7.net voicemail service

Send comments and feedback to:

	jason [at] podcastingunderground [dot] com
	or call 206-222-1585 to leave a voice message that I can play on the show.
ShareThis</itunes:summary>
		<itunes:keywords>Podcast,Episodes</itunes:keywords>
		<itunes:author>jason@PodcastingUnderground.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://www.podcastingunderground.com/wp/wp-content/uploads/TPU022.mp3" fileSize="12433245" type="audio/mpeg" /><feedburner:origLink>http://podcastingunderground.com/tpu-22-can-you-charge-for-your-podcast-and-make-a-profit</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/podcastingunderground/~5/101017197/TPU022.mp3" length="12433245" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podcastingunderground.com/mp3s/TPU022.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>TPU #21 | What is Your Podcast Worth?</title>
		<link>http://feeds.feedburner.com/~r/podcastingunderground/~3/262226160/tpu-21-what-is-your-podcast-worth</link>
		<comments>http://podcastingunderground.com/tpu-21-what-is-your-podcast-worth#comments</comments>
		<pubDate>Tue, 27 Feb 2007 02:51:46 +0000</pubDate>
		<dc:creator>jason@PodcastingUnderground.com (Jason Van Orden)</dc:creator>
		
		<category><![CDATA[Podcast Episodes]]></category>

		<guid isPermaLink="false">http://www.podcastingunderground.com/tpu-21-what-is-your-podcast-worth</guid>
		<description><![CDATA[
Click here to download this episode.
On this episode of The Podcasting Underground I answer the question&#8230; How much is your podcast worth? This is based on a recent post on my blog. If someone were to buy your podcast today, how would they determine its value?
The purpose of this discussion isn&#8217;t necessarily to help you [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "TPU #21 &#124; What is Your Podcast Worth?", url: "http://podcastingunderground.com/tpu-21-what-is-your-podcast-worth" });</script>]]></description>
			<content:encoded><![CDATA[<p></p>
<p><a href="http://www.podcastingunderground.com/mp3s/TPU021.mp3">Click here to download this episode.</a></p>
<p>On this episode of The <a href="http://www.podcastingunderground.com">Podcasting Underground</a> I answer the question&#8230; How much is your podcast worth? This is based on a <a href="http://www.jasonvanorden.com/podcasting-metrics-series-pt-9-how-much-is-your-podcast-worth">recent post on my blog</a>. If someone were to buy your podcast today, how would they determine its value?</p>
<p>The purpose of this discussion isn&#8217;t necessarily to help you sell your podcast, but rather to illustrate a number of metrics you could use to determine the value and success of your podcast in addition to the traditional &#8220;size of your audience&#8221;-type stats.</p>
<p>In this episode I outline 24 points that you can use to determine the ongoing value and success of your podcast. Some of these come from <a href="http://www.blogherald.com/2007/02/13/selling-your-blog-what-are-blog-buyers-looking-for/">this Blog Herald post</a>. Here are the 24 points I talk about:</p>
<ol>
<li>The number of listeners to each episode based on unique downloads</li>
<li>Audience growth trends</li>
<li>Current income sources for your podcast and site</li>
<li>Average monthly income from the podcast and site</li>
<li>Growth of income</li>
<li>Direct sales figures</li>
<li>Monthly traffic based on unique visitors and page views</li>
<li>Traffic growth trends</li>
<li>Recent traffic spikes from important sites</li>
<li>Amount of traffic to your site from search engines</li>
<li>List of which keywords are bringing in the most traffic</li>
<li>The number of inbound links listed in Google</li>
<li>Types of inbound links (are there some from quality long term sites)</li>
<li>The number of subscribers to your feed</li>
<li>Feed subscriber growth trends</li>
<li>Google Page Rank</li>
<li><a href="http://www.seomoz.org/page-strength">SEOMoz.org&#8217;s PageStrength</a></li>
<li>Technorati Ranking</li>
<li>Blogging Platform used</li>
<li>Alexa Rank</li>
<li>Age of your site</li>
<li>Number of posts and episodes in your archive</li>
<li>The number of email list subscribers</li>
<li>Past press coverage and quotes</li>
</ol>
<p><strong>Looking for a Podcast Consulting Assistant</strong></p>
<p>I&#8217;m looking for someone to assist in my podcast consulting. It&#8217;s a paying gig. You must be a podcaster. You need to be really familiar with WordPress. If you are interested please email me.</p>
<p><strong>New Podcast Podango Station Brings You the Best in Podcasting Tips</strong></p>
<p>The Podcast Mastery station is launching on Podango on Monday Mar 5. This will be a station containing the best audio tips and content from podcasting experts. You&#8217;ll find content from <a href="http://www.paulcolligan.com">Paul Colligan</a>, <a href="http://www.podonomics.com">Leesa Barnes</a>, <a href="http://podcastplanning.com">Charles Stricklin</a> and others.</p>
<p><strong>Feed Icons</strong></p>
<p>You can find the <a href="http://www.feedicons.com">feed icons I mentioned here</a>.</p>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=106a3ddc-32ce-49c8-8a87-ae905475d1de&amp;title=TPU+%2321+%7C+What+is+Your+Podcast+Worth%3F&amp;url=http%3A%2F%2Fpodcastingunderground.com%2Ftpu-21-what-is-your-podcast-worth">ShareThis</a></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~f/podcastingunderground?a=Zd3sL"><img src="http://feeds.feedburner.com/~f/podcastingunderground?i=Zd3sL" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/podcastingunderground?a=gUMYL"><img src="http://feeds.feedburner.com/~f/podcastingunderground?i=gUMYL" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/podcastingunderground/~4/262226160" height="1" width="1"/>]]></content:encoded>
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			<enclosure url="http://www.podcastingunderground.com/wp/wp-content/uploads/TPU021.mp3" length="12905988" type="audio/mpeg" />
<itunes:duration>26:50</itunes:duration>
		<itunes:subtitle>[audio:http://www.podcastingunderground.com/mp3s/TPU021.mp3]

Click here to download this episode.

On this episode of The Podcasting Underground I answer the question... How much is your podcast worth? This is based ...</itunes:subtitle>
		<itunes:summary>[audio:http://www.podcastingunderground.com/mp3s/TPU021.mp3]

Click here to download this episode.

On this episode of The Podcasting Underground I answer the question... How much is your podcast worth? This is based on a recent post on my blog. If someone were to buy your podcast today, how would they determine its value?

The purpose of this discussion isn't necessarily to help you sell your podcast, but rather to illustrate a number of metrics you could use to determine the value and success of your podcast in addition to the traditional "size of your audience"-type stats.

In this episode I outline 24 points that you can use to determine the ongoing value and success of your podcast. Some of these come from this Blog Herald post. Here are the 24 points I talk about:

	The number of listeners to each episode based on unique downloads
	Audience growth trends
	Current income sources for your podcast and site
	Average monthly income from the podcast and site
	Growth of income
	Direct sales figures
	Monthly traffic based on unique visitors and page views
	Traffic growth trends
	Recent traffic spikes from important sites
	Amount of traffic to your site from search engines
	List of which keywords are bringing in the most traffic
	The number of inbound links listed in Google
	Types of inbound links (are there some from quality long term sites)
	The number of subscribers to your feed
	Feed subscriber growth trends
	Google Page Rank
	SEOMoz.org's PageStrength
	Technorati Ranking
	Blogging Platform used
	Alexa Rank
	Age of your site
	Number of posts and episodes in your archive
	The number of email list subscribers
	Past press coverage and quotes

Looking for a Podcast Consulting Assistant

I'm looking for someone to assist in my podcast consulting. It's a paying gig. You must be a podcaster. You need to be really familiar with WordPress. If you are interested please email me.

New Podcast Podango Station Brings You the Best in Podcasting Tips

The Podcast Mastery station is launching on Podango on Monday Mar 5. This will be a station containing the best audio tips and content from podcasting experts. You'll find content from Paul Colligan, Leesa Barnes, Charles Stricklin and others.

Feed Icons

You can find the feed icons I mentioned here.ShareThis</itunes:summary>
		<itunes:keywords>Podcast,Episodes</itunes:keywords>
		<itunes:author>jason@PodcastingUnderground.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://www.podcastingunderground.com/wp/wp-content/uploads/TPU021.mp3" fileSize="12906496" type="audio/mpeg" /><feedburner:origLink>http://podcastingunderground.com/tpu-21-what-is-your-podcast-worth</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/podcastingunderground/~5/96559082/TPU021.mp3" length="12906496" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podcastingunderground.com/mp3s/TPU021.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>TPU #20 | How to Preserve the Relationship with Your Audience When You Use Your Podcast for Profit or Promotion</title>
		<link>http://feeds.feedburner.com/~r/podcastingunderground/~3/262226161/tpu-20-how-to-preserve-the-relationship-with-your-audience-when-you-use-your-podcast-for-profit-or-promotion</link>
		<comments>http://podcastingunderground.com/tpu-20-how-to-preserve-the-relationship-with-your-audience-when-you-use-your-podcast-for-profit-or-promotion#comments</comments>
		<pubDate>Sun, 11 Feb 2007 19:43:19 +0000</pubDate>
		<dc:creator>jason@PodcastingUnderground.com (Jason Van Orden)</dc:creator>
		
		<category><![CDATA[Podcast Episodes]]></category>

		<guid isPermaLink="false">http://www.podcastingunderground.com/tpu-20-how-to-preserve-the-relationship-with-your-audience-when-you-use-your-podcast-for-profit-or-promotion</guid>
		<description><![CDATA[
Click here to download this episode.
On this episode of Podcasting Underground:

How to leverage your podcast for profit and promotion without ruining the relationship with your audience
A lesson that you can apply to your own podcast and business&#8230;learned from my weeks of absence from this podcast
A podcast promotion tip

There&#8217;s been a lot of discussion on the [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "TPU #20 &#124; How to Preserve the Relationship with Your Audience When You Use Your Podcast for Profit or Promotion", url: "http://podcastingunderground.com/tpu-20-how-to-preserve-the-relationship-with-your-audience-when-you-use-your-podcast-for-profit-or-promotion" });</script>]]></description>
			<content:encoded><![CDATA[<p></p>
<p><a href="http://www.podcastingunderground.com/mp3s/TPU020.mp3">Click here to download this episode.</a></p>
<p>On this episode of <a href="http://www.podcastingunderground.com" target="_blank" title="Podcasting Tips Podcast">Podcasting Underground</a>:</p>
<ol>
<li>How to leverage your podcast for profit and promotion without ruining the relationship with your audience</li>
<li>A lesson that you can apply to your own podcast and business&#8230;learned from my weeks of absence from this podcast</li>
<li>A podcast promotion tip</li>
</ol>
<p>There&#8217;s been a lot of discussion on the internet and elsewhere about the importance of disclosure in social media and word of mouth marketing. Companies have been getting in trouble and the FCC has chimed in to warn about the necessity for disclosure.</p>
<p>The relationship you have with your audience is the true value of your podcast. This relationship is based should be based on trust (the true source of your business or personal brand). If you build a strong brand you can leverage it to make money and promote yourself. There is nothing wrong with benefiting from the hard work you put into your show, especially if it keeps you motivated to continue producing quality content. But how do you do this without ruining the trust you have with your audience?</p>
<p>I&#8217;ll outline <strong>7 ways to preserve trust and relationship with your audience</strong>, even when you leverage your influence</p>
<p>Links to things mentioned in this episode:</p>
<ul>
<li><a href="http://www.amazon.com/gp/redirect.html%3FASIN=0743504232%26tag=homestarsolut-20%26lcode=xm2%26cID=2025%26ccmID=165953%26location=/o/ASIN/0743504232%253FSubscriptionId=0EMV44A9A5YT1RVDGZ82" title="View product details at Amazon">Unleashing the Idea Virus</a> by Seth Godin</li>
<li><a href="http://www.socialmediaclub.org" target="_blank" title="Social Media Club">Social Media Club</a></li>
<li><a href="http://www.podcampnyc.org" target="_blank" title="Social Media Club"></a><a href="http://www.podcampnyc.org">PodCamp NYC</a></li>
<li><a href="http://www.podcampnyc.org"></a>My blog post about <a href="http://www.internet-based-business-mastery.com/pull-marketing-attract-new-clients-without-relying-on-interruption-based-marketing-to-grab-their-attention" target="_blank" title="Pull Marketing">Pull Marketing</a></li>
<li><a href="http://www.jasonvanorden.com/should-your-blog-and-podcast-be-on-the-same-blogsite" target="_blank" title="Post on podcasting on your blog">Should your blog and podcast be on the same blog/site</a>?</li>
<li><a href="http://www.pingomatic.com" target="_blank" title="Pingomatic">Pingomatic</a></li>
<li><a href="http://www.pingomatic.com" target="_blank" title="Pingomatic"></a>Auto ping pingomatic with rpc.pingomatic.com</li>
</ul>
<p>Send comments and feedback to <strong>206-222-1585</strong></p>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=106a3ddc-32ce-49c8-8a87-ae905475d1de&amp;title=TPU+%2320+%7C+How+to+Preserve+the+Relationship+with+Your+Audience+When+You+Use+Your+Podcast+for+Profit+or+Promotion&amp;url=http%3A%2F%2Fpodcastingunderground.com%2Ftpu-20-how-to-preserve-the-relationship-with-your-audience-when-you-use-your-podcast-for-profit-or-promotion">ShareThis</a></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~f/podcastingunderground?a=DYUdL"><img src="http://feeds.feedburner.com/~f/podcastingunderground?i=DYUdL" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/podcastingunderground?a=d0YCL"><img src="http://feeds.feedburner.com/~f/podcastingunderground?i=d0YCL" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/podcastingunderground/~4/262226161" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://podcastingunderground.com/tpu-20-how-to-preserve-the-relationship-with-your-audience-when-you-use-your-podcast-for-profit-or-promotion/feed</wfw:commentRss>

			<enclosure url="http://www.podcastingunderground.com/wp/wp-content/uploads/TPU020.mp3" length="13364438" type="audio/mpeg" />
<itunes:duration>27:48</itunes:duration>
		<itunes:subtitle>[audio:http://www.podcastingunderground.com/mp3s/TPU020.mp3]

Click here to download this episode.

On this episode of Podcasting Underground:

	How to leverage your podcast for profit and promotion without ruining the relationship with your ...</itunes:subtitle>
		<itunes:summary>[audio:http://www.podcastingunderground.com/mp3s/TPU020.mp3]

Click here to download this episode.

On this episode of Podcasting Underground:

	How to leverage your podcast for profit and promotion without ruining the relationship with your audience
	A lesson that you can apply to your own podcast and business...learned from my weeks of absence from this podcast
	A podcast promotion tip

There's been a lot of discussion on the internet and elsewhere about the importance of disclosure in social media and word of mouth marketing. Companies have been getting in trouble and the FCC has chimed in to warn about the necessity for disclosure.

The relationship you have with your audience is the true value of your podcast. This relationship is based should be based on trust (the true source of your business or personal brand). If you build a strong brand you can leverage it to make money and promote yourself. There is nothing wrong with benefiting from the hard work you put into your show, especially if it keeps you motivated to continue producing quality content. But how do you do this without ruining the trust you have with your audience?

I'll outline 7 ways to preserve trust and relationship with your audience, even when you leverage your influence

Links to things mentioned in this episode:

	Unleashing the Idea Virus by Seth Godin
	Social Media Club
	PodCamp NYC
	My blog post about Pull Marketing
	Should your blog and podcast be on the same blog/site?
	Pingomatic
	Auto ping pingomatic with rpc.pingomatic.com

Send comments and feedback to 206-222-1585ShareThis</itunes:summary>
		<itunes:keywords>Podcast,Episodes</itunes:keywords>
		<itunes:author>jason@PodcastingUnderground.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://www.podcastingunderground.com/wp/wp-content/uploads/TPU020.mp3" fileSize="13364438" type="audio/mpeg" /><feedburner:origLink>http://podcastingunderground.com/tpu-20-how-to-preserve-the-relationship-with-your-audience-when-you-use-your-podcast-for-profit-or-promotion</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/podcastingunderground/~5/93221878/TPU020.mp3" length="13364438" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podcastingunderground.com/mp3s/TPU020.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>TPU #19 | Social Media Wisdom from Fred Siebert of Frederator</title>
		<link>http://feeds.feedburner.com/~r/podcastingunderground/~3/262226162/tpu-19-social-media-wisdom-from-fred-siebert-of-frederator</link>
		<comments>http://podcastingunderground.com/tpu-19-social-media-wisdom-from-fred-siebert-of-frederator#comments</comments>
		<pubDate>Sat, 16 Dec 2006 08:26:53 +0000</pubDate>
		<dc:creator>jason@PodcastingUnderground.com (Jason Van Orden)</dc:creator>
		
		<category><![CDATA[Podcast Episodes]]></category>

		<guid isPermaLink="false">http://www.podcastingunderground.com/tpu-19-social-media-wisdom-from-fred-siebert-of-frederator</guid>
		<description><![CDATA[
Click here to download this episode.
This week I attended a networking breakfast called the New York :: Media Information Exchange Group. This monthly event attracts a number of media producers to chat, eat and listen to a keynote speaker. I attended with a number of the PodCamp NYC organizers to promote and make connections.
I was [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "TPU #19 &#124; Social Media Wisdom from Fred Siebert of Frederator", url: "http://podcastingunderground.com/tpu-19-social-media-wisdom-from-fred-siebert-of-frederator" });</script>]]></description>
			<content:encoded><![CDATA[<p></p>
<p><a href="http://www.podcastingunderground.com/mp3s/TPU019.mp3">Click here to download this episode.</a></p>
<p>This week I attended a networking breakfast called the <a href="http://www.sobelmedia.com/" title="New York Media Information Exchange Group" target="_blank">New York :: Media Information Exchange Group</a>. This monthly event attracts a number of media producers to chat, eat and listen to a keynote speaker. I attended with a number of the PodCamp NYC organizers to promote and make connections.</p>
<p>I was so impressed by the insights shared by keynote speaker, <a href="http://www.fredseibert.com/" title="Fred Siebert" target="_blank">Fred Siebert</a>, that I had to postpone my originally planned outline for this episode in order to share the notes I scratched out on my legal pad during his talk.</p>
<p>Fred is a longtime TV producer and media executive whose resume includes MTV, Nickleodeon and Hannah-Barbera. He currently runs an independent animation studio whose media properties include the <a href="http://www.channelfrederator.com" title="Channel Frederator" target="_blank">Channel Frederator</a> podcast. His perspective and experience can benefit traditional and new media types alike. Listen in as I review his thoughts on how to stay relevant in the current media landscape.</p>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=106a3ddc-32ce-49c8-8a87-ae905475d1de&amp;title=TPU+%2319+%7C+Social+Media+Wisdom+from+Fred+Siebert+of+Frederator&amp;url=http%3A%2F%2Fpodcastingunderground.com%2Ftpu-19-social-media-wisdom-from-fred-siebert-of-frederator">ShareThis</a></p><div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/podcastingunderground/~4/262226162" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://podcastingunderground.com/tpu-19-social-media-wisdom-from-fred-siebert-of-frederator/feed</wfw:commentRss>

			<enclosure url="http://www.podcastingunderground.com/wp/wp-content/uploads/TPU019.mp3" length="10310526" type="audio/mpeg" />
<itunes:duration>21:26</itunes:duration>
		<itunes:subtitle>[audio:http://www.podcastingunderground.com/mp3s/TPU019.mp3]

Click here to download this episode.

This week I attended a networking breakfast called the New York :: Media Information Exchange Group. This monthly event attracts ...</itunes:subtitle>
		<itunes:summary>[audio:http://www.podcastingunderground.com/mp3s/TPU019.mp3]

Click here to download this episode.

This week I attended a networking breakfast called the New York :: Media Information Exchange Group. This monthly event attracts a number of media producers to chat, eat and listen to a keynote speaker. I attended with a number of the PodCamp NYC organizers to promote and make connections.

I was so impressed by the insights shared by keynote speaker, Fred Siebert, that I had to postpone my originally planned outline for this episode in order to share the notes I scratched out on my legal pad during his talk.

Fred is a longtime TV producer and media executive whose resume includes MTV, Nickleodeon and Hannah-Barbera. He currently runs an independent animation studio whose media properties include the Channel Frederator podcast. His perspective and experience can benefit traditional and new media types alike. Listen in as I review his thoughts on how to stay relevant in the current media landscape.ShareThis</itunes:summary>
		<itunes:keywords>Podcast,Episodes</itunes:keywords>
		<itunes:author>jason@PodcastingUnderground.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://www.podcastingunderground.com/wp/wp-content/uploads/TPU019.mp3" fileSize="10310526" type="audio/mpeg" /><feedburner:origLink>http://podcastingunderground.com/tpu-19-social-media-wisdom-from-fred-siebert-of-frederator</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/podcastingunderground/~5/93221880/TPU019.mp3" length="10310526" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podcastingunderground.com/mp3s/TPU019.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>TPU #18: Is Apple the Best or Worse Thing to Happen to Podcasting</title>
		<link>http://feeds.feedburner.com/~r/podcastingunderground/~3/262226163/tpu-18-is-apple-the-best-or-worse-thing-to-happen-to-podcasting</link>
		<comments>http://podcastingunderground.com/tpu-18-is-apple-the-best-or-worse-thing-to-happen-to-podcasting#comments</comments>
		<pubDate>Thu, 30 Nov 2006 09:58:31 +0000</pubDate>
		<dc:creator>jason@PodcastingUnderground.com (Jason Van Orden)</dc:creator>
		
		<category><![CDATA[Podcast Episodes]]></category>

		<guid isPermaLink="false">http://www.podcastingunderground.com/tpu-18-is-apple-the-best-or-worse-thing-to-happen-to-podcasting</guid>
		<description><![CDATA[
Click here to download this episode.
In this episode I continue the discussion on whether Apple and iTunes are the best or worst thing to happen to podcasting. I also share 7 reasons why podcasting is a perfect interactive marketing tool. This segment is based on a blog post from my podcasting tips blog.  Finally, [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "TPU #18: Is Apple the Best or Worse Thing to Happen to Podcasting", url: "http://podcastingunderground.com/tpu-18-is-apple-the-best-or-worse-thing-to-happen-to-podcasting" });</script>]]></description>
			<content:encoded><![CDATA[<p></p>
<p><a href="http://www.podcastingunderground.com/mp3s/TPU018.mp3">Click here to download this episode.</a></p>
<p>In this episode I continue the discussion on whether Apple and iTunes are the best or worst thing to happen to podcasting. I also share 7 reasons why podcasting is a perfect interactive marketing tool. This segment is based on a blog post from my <a href="http://www.jasonvanorden.com/17-reasons-why-podcasting-is-a-perfect-interactive-marketing-tool" target="_blank" title="podcasting tips blog">podcasting tips blog</a>.  Finally, I share another podcast promotion tip.</p>
<p>Links to things mentioned in this show:</p>
<p><a href="http://www.the-frat-pack.com/" target="_blank" title="The Frat Pack Tribute">Frat Pack Tribute Podcast</a></p>
<p><a href="http://www.japancast.net" title="Japancast" target="_blank">Japancast</a></p>
<p><a href="http://www.mightyseek.com/podpress" target="_blank" title="Podpress">Podpress</a></p>
<p><a href="http://www.schoolofpodcasting.com" target="_blank" title="School of Podcasting">School of Podcasting </a></p>
<p>Call in your voice comments/questions/feedback to 206-222-1585.</p>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=106a3ddc-32ce-49c8-8a87-ae905475d1de&amp;title=TPU+%2318%3A+Is+Apple+the+Best+or+Worse+Thing+to+Happen+to+Podcasting&amp;url=http%3A%2F%2Fpodcastingunderground.com%2Ftpu-18-is-apple-the-best-or-worse-thing-to-happen-to-podcasting">ShareThis</a></p><div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/podcastingunderground/~4/262226163" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://podcastingunderground.com/tpu-18-is-apple-the-best-or-worse-thing-to-happen-to-podcasting/feed</wfw:commentRss>

			<enclosure url="http://www.podcastingunderground.com/wp/wp-content/uploads/TPU18.mp3" length="16838564" type="audio/mpeg" />
<itunes:duration>35:02</itunes:duration>
		<itunes:subtitle>[audio:http://www.podcastingunderground.com/mp3s/TPU018.mp3]

Click here to download this episode.

In this episode I continue the discussion on whether Apple and iTunes are the best or worst thing to happen ...</itunes:subtitle>
		<itunes:summary>[audio:http://www.podcastingunderground.com/mp3s/TPU018.mp3]

Click here to download this episode.

In this episode I continue the discussion on whether Apple and iTunes are the best or worst thing to happen to podcasting. I also share 7 reasons why podcasting is a perfect interactive marketing tool. This segment is based on a blog post from my podcasting tips blog.  Finally, I share another podcast promotion tip.

Links to things mentioned in this show:

Frat Pack Tribute Podcast

Japancast

Podpress

School of Podcasting 

Call in your voice comments/questions/feedback to 206-222-1585.ShareThis</itunes:summary>
		<itunes:keywords>Podcast,Episodes</itunes:keywords>
		<itunes:author>jason@PodcastingUnderground.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://www.podcastingunderground.com/wp/wp-content/uploads/TPU18.mp3" fileSize="16838564" type="audio/mpeg" /><feedburner:origLink>http://podcastingunderground.com/tpu-18-is-apple-the-best-or-worse-thing-to-happen-to-podcasting</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/podcastingunderground/~5/124966321/TPU018.mp3" length="16838564" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podcastingunderground.com/mp3s/TPU018.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>#17 - Why You Shouldn’t Ask Your Site Visitors to Subscribe to Your Podcast</title>
		<link>http://feeds.feedburner.com/~r/podcastingunderground/~3/262226164/17-why-you-shouldnt-ask-your-site-visitors-to-subscribe-to-your-podcast</link>
		<comments>http://podcastingunderground.com/17-why-you-shouldnt-ask-your-site-visitors-to-subscribe-to-your-podcast#comments</comments>
		<pubDate>Fri, 27 Oct 2006 06:07:14 +0000</pubDate>
		<dc:creator>jason@PodcastingUnderground.com (Jason Van Orden)</dc:creator>
		
		<category><![CDATA[Podcast Episodes]]></category>

		<guid isPermaLink="false">http://www.podcastingunderground.com/17-why-you-shouldnt-ask-your-site-visitors-to-subscribe-to-your-podcast</guid>
		<description><![CDATA[
Click here to download this episode.
In this episode I talk about why you shouldn&#8217;t ask your site visitors to &#8220;subscribe&#8221; to your podcast. This may sound like a shocking statement, but I reveal why how many podcasters may be missing the boat when it comes to converting site visitors to podcast subscribers. [inpired by this [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "#17 - Why You Shouldn&#8217;t Ask Your Site Visitors to Subscribe to Your Podcast", url: "http://podcastingunderground.com/17-why-you-shouldnt-ask-your-site-visitors-to-subscribe-to-your-podcast" });</script>]]></description>
			<content:encoded><![CDATA[<p></p>
<p><a href="http://www.podcastingunderground.com/mp3s/TPU017.mp3">Click here to download this episode.</a></p>
<p>In this episode I talk about why you shouldn&#8217;t ask your site visitors to &#8220;subscribe&#8221; to your podcast. This may sound like a shocking statement, but I reveal why how <strong>many podcasters may be missing the boat when it comes to converting site visitors to podcast subscribers</strong>. [inpired by <a href="http://mwgblog.com/archives/2006/10/18/the-problem-with-subscribe/" target="_blank">this post</a> by Michael Geoghegan]</p>
<p>Then I discuss why every podcaster should also be a blogger. I offer nine reasons to have a blog as a podcaster. <a href="http://tech.groups.yahoo.com/group/podcasters/message/24124" target="_blank">Here&#8217;s the thread</a> from the Podcasters Yahoo! Group that I mention.</p>
<p>I also give a status update on Podcasting University and Podcasting 101.</p>
<p>Finally, I ask for your opinion on whether Apple is the best or worst thing to happen to podcasting. Please send me your thoughts on what you love or hate about iTunes and Apple as they relate to podcasting.</p>
<p>You can call and leave a voice comment at <strong>206-222-1585</strong> or email me at  <strong>jason [at] podcastingunderground [dot] com</strong>.</p>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=106a3ddc-32ce-49c8-8a87-ae905475d1de&amp;title=%2317+-+Why+You+Shouldn%26%238217%3Bt+Ask+Your+Site+Visitors+to+Subscribe+to+Your+Podcast&amp;url=http%3A%2F%2Fpodcastingunderground.com%2F17-why-you-shouldnt-ask-your-site-visitors-to-subscribe-to-your-podcast">ShareThis</a></p><div class="feedflare">
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			<enclosure url="http://www.podcastingunderground.com/wp/wp-content/uploads/TPU017.mp3" length="10719866" type="audio/mpeg" />
<itunes:duration>22:17</itunes:duration>
		<itunes:subtitle>[audio:http://www.podcastingunderground.com/mp3s/TPU017.mp3]

Click here to download this episode.

In this episode I talk about why you shouldn't ask your site visitors to "subscribe" to your podcast. This may ...</itunes:subtitle>
		<itunes:summary>[audio:http://www.podcastingunderground.com/mp3s/TPU017.mp3]

Click here to download this episode.

In this episode I talk about why you shouldn't ask your site visitors to "subscribe" to your podcast. This may sound like a shocking statement, but I reveal why how many podcasters may be missing the boat when it comes to converting site visitors to podcast subscribers. [inpired by this post by Michael Geoghegan]

Then I discuss why every podcaster should also be a blogger. I offer nine reasons to have a blog as a podcaster. Here's the thread from the Podcasters Yahoo! Group that I mention.

I also give a status update on Podcasting University and Podcasting 101.

Finally, I ask for your opinion on whether Apple is the best or worst thing to happen to podcasting. Please send me your thoughts on what you love or hate about iTunes and Apple as they relate to podcasting.

You can call and leave a voice comment at 206-222-1585 or email me at  jason [at] podcastingunderground [dot] com.ShareThis</itunes:summary>
		<itunes:keywords>Podcast,Episodes</itunes:keywords>
		<itunes:author>jason@PodcastingUnderground.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://www.podcastingunderground.com/wp/wp-content/uploads/TPU017.mp3" fileSize="10719866" type="audio/mpeg" /><feedburner:origLink>http://podcastingunderground.com/17-why-you-shouldnt-ask-your-site-visitors-to-subscribe-to-your-podcast</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/podcastingunderground/~5/93221884/TPU017.mp3" length="10719866" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podcastingunderground.com/mp3s/TPU017.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>#16 - Podcast Expo Recap and Review of Tricks of the Podcasting Masters</title>
		<link>http://feeds.feedburner.com/~r/podcastingunderground/~3/262226166/tpu-16-podcast-expo-recap-review-of-tricks-of-the-podcasting-masters</link>
		<comments>http://podcastingunderground.com/tpu-16-podcast-expo-recap-review-of-tricks-of-the-podcasting-masters#comments</comments>
		<pubDate>Sat, 07 Oct 2006 22:50:20 +0000</pubDate>
		<dc:creator>jason@PodcastingUnderground.com (Jason Van Orden)</dc:creator>
		
		<category><![CDATA[Podcast Episodes]]></category>

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		<description><![CDATA[
Click here to download this episode.
In this episode I give a recap of the Podcast and Portable Media Expo including my picks for best in show awards as I give you what caught my eye as I wandered the expo floor. I also discuss Leo Laporte&#8217;s submission that we need to change the word &#8220;podcast&#8221; [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "#16 - Podcast Expo Recap and Review of Tricks of the Podcasting Masters", url: "http://podcastingunderground.com/tpu-16-podcast-expo-recap-review-of-tricks-of-the-podcasting-masters" });</script>]]></description>
			<content:encoded><![CDATA[<p></p>
<p><a href="http://www.podcastingunderground.com/mp3s/TPU016.mp3">Click here to download this episode.</a></p>
<p><a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FTricks-Podcasting-Masters-Rob-Walch%2Fdp%2F0789735741%2Fref%3Dsr%5F11%5F1%3Fie%3DUTF8&amp;tag=homestarsolut-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325" target="_blank"><img src="http://www.podcastingunderground.com/wp-content/uploads/2006/10/tricks-of-the-podcasting-masters.thumbnail.jpg" id="image37" alt="Tricks of the Podcasting Masters" title="Tricks of the Podcasting Masters" align="left" /></a>In this episode I give a recap of the Podcast and Portable Media Expo including my picks for best in show awards as I give you what caught my eye as I wandered the expo floor. I also discuss <a href="http://leoville.com/" target="_blank" title="Leo Laporte">Leo Laporte&#8217;s</a> submission that we need to change the word &#8220;podcast&#8221; to something else. Then I finally give my review of the book, <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http